Strategic Organic & AI Search Manager

Chris Baily; New York (NY); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health Insurance

401K match

Paid Time Off

Tuition Reimbursement

Commuter Benefits

Job summary

Kapitus is seeking a strategic, analytical, and collaborative Organic Search Manager to join our Brand Marketing team to support the development and execution of our organic search strategy across traditional search engines and AI-powered search experiences.

This individual will collaborate with the Director of Brand Marketing and cross-functional stakeholders to improve organic visibility, drive qualified traffic, and support long-term growth.

Qualifications

• Bachelor's degree in Marketing or related field.
• 7 years of experience in search optimization.
• Experience with AI Search Optimization (AISO), GEO, or AEO.
• Strong understanding of technical search principles and website architecture.
• Experience conducting technical SEO audits and translating findings into actionable recommendations.
• Understanding of structured data and schema implementation.
• Familiarity with digital PR, authority-building, and thought leadership programs.
• Experience developing search-driven content strategies and detailed content briefs.
• Experience working with search tools incl. SEMRush, Ahrefs, Screaming Frog, GA 4.
• Strong analytical, problem-solving, and organizational skills.

Responsibilities

• Develop and execute SEO and AI search strategies and roadmaps.
• Conduct keyword, prompt, topic, competitor, and intent research.
• Build and maintain organic search roadmaps aligned with goals.
• Monitor AI search visibility across platforms and identify opportunities.
• Develop content briefs and optimization recommendations for writers.
• Perform technical SEO audits and coordinate implementation.
• Create recurring analytics reports translating data into insights.
• Collaborate with Brand Marketing and cross-functional teams.

Skills

SEO strategy

AI search optimization

Keyword research

Content strategy

Structured data & schema

Analytics & reporting

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

SEMRush

Ahrefs

Screaming Frog

GA4

Job description

Kapitus is seeking a strategic, analytical, and collaborative Organic Search Manager to join our Brand Marketing team to support the development and execution of our organic search strategy across traditional search engines and AI-powered search experiences.

This individual will collaborate with the Director of Brand Marketing and cross-functional stakeholders to improve organic visibility, drive qualified traffic, and support long-term growth.