Strategic Multi-Channel Campaign Lead

Natera; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Natera is seeking a strategic marketing leader to own the ONC Pharma campaign strategy end to end, translating business objectives into an integrated multi-channel plan. You will drive launch, optimization, and retrospective activities with cross-functional teams.

You will direct day-to-day execution across digital, email, paid media, content, HCP/patient programs, and events, and establish a rigorous KPI framework to continually improve outcomes.

Qualifications

• Experience translating business objectives into an integrated marketing plan.
• Ability to define KPIs and drive a data-driven test-and-learn program.

Responsibilities

• Own ONC Pharma campaign strategy end to end across channels.
• Direct day-to-day execution across digital, email, paid media, content, and events.
• Define KPIs, read performance data critically, and drive continuous optimization.

Skills

Multichannel marketing

Campaign strategy

KPI definition & optimization

Job description

Natera is seeking a strategic marketing leader to own the ONC Pharma campaign strategy end to end, translating business objectives into an integrated multi-channel plan. You will drive launch, optimization, and retrospective activities with cross-functional teams.

You will direct day-to-day execution across digital, email, paid media, content, HCP/patient programs, and events, and establish a rigorous KPI framework to continually improve outcomes.