Strategic Medical Device Product Manager — Growth & Launch

BrainWorks; Princeton (NJ); Hybrid; USD 100,000 - 135,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

BrainWorks is seeking a Product Manager in Princeton, NJ, to own the strategy, lifecycle and commercial growth of a clinically focused product portfolio. You’ll collaborate across Sales, Marketing, Clinical, Regulatory, and R&D to identify opportunities and execute initiatives that strengthen performance and growth.

The role balancing day-to-day ownership with longer-term strategic initiatives includes managing established products and supporting new launches. This is a hybrid role with travel.

Qualifications

• Bachelor’s degree required; advanced degree a plus.
• Several years of medical device or healthcare product experience.
• Experience managing multiple products/SKUs.
• Strong analytical and communication skills.
• Willingness to travel approximately 25%.

Responsibilities

• Own product strategy and lifecycle management for assigned products.
• Develop annual marketing and product plans aligned with objectives.
• Identify opportunities to increase revenue, market penetration and customer adoption.
• Develop strategies to maximize mature products’ potential.
• Support new product launches from strategy to commercialization.
• Partner with Sales to understand customer needs, market dynamics and field opportunities.
• Use CRM data, customer insights and market information to identify trends.
• Develop positioning, messaging, sales tools and other commercial resources.
• Collaborate with Clinical and other SMEs to translate technical info into messaging.
• Partner cross-functionally with R&D, Regulatory, Clinical, Operations across lifecycle.
• Monitor competitive activity, market trends and customer needs.
• Analyze product performance and propose strategies.
• Support product education and sales enablement initiatives.
• Serve as a subject-matter resource for the portfolio.
• Manage multiple priorities with strong execution.

Skills

Product management

Cross-functional

Strategic thinking

Market analysis

Communication

Education

Bachelor's degree

Job description

BrainWorks is seeking a Product Manager in Princeton, NJ, to own the strategy, lifecycle and commercial growth of a clinically focused product portfolio. You’ll collaborate across Sales, Marketing, Clinical, Regulatory, and R&D to identify opportunities and execute initiatives that strengthen performance and growth.

The role balancing day-to-day ownership with longer-term strategic initiatives includes managing established products and supporting new launches. This is a hybrid role with travel.