Healthcare Downstream Marketing Lead—Launch & Growth

BrainWorks; Princeton (NJ); Hybrid; USD 90,000 - 130,000; Full time

Job summary

BrainWorks is seeking a Downstream Marketing Manager to translate product strategy and market insights into effective commercialization and customer activation. Hybrid in Princeton, NJ, with cross-functional collaboration across Product Management, Sales, Digital, Education, Events, Creative and Regulatory teams.

The ideal candidate will develop and manage customer-facing content, create integrated campaigns across digital channels, and establish KPIs to optimize campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5+ years of downstream, commercial or product marketing experience within medical device, dental, biologics, healthcare or another regulated industry.
• Experience leading product launches, go-to-market programs and integrated marketing campaigns
• Strong understanding of customer segmentation, content development, sales activation and marketing performance
• Ability to translate clinical, scientific and market information into compelling customer-facing messaging
• Strong project management, analytical, communication and presentation skills
• Collaborative, creative, organized and results-oriented
• Willingness to travel periodically for sales meetings, field activities and industry events

Responsibilities

• Develop and execute downstream commercialization and go-to-market plans aligned with business priorities
• Lead marketing execution for new product launches and existing product growth initiatives
• Translate product positioning, clinical evidence, customer insights and competitive differentiation into compelling messaging
• Develop and manage customer-facing content and assets, including digital, email, print, promotional and sales materials
• Create integrated campaigns across digital, email, social, events, sales and other customer channels
• Partner with Sales to translate marketing initiatives into effective field activation, sales tools and customer communications
• Collaborate with Digital and CRM/Customer Journey teams on segmentation, campaigns, lead progression and customer engagement
• Manage creative development, timelines, agencies and internal resources
• Ensure marketing materials are accurate, compliant and aligned with brand guidelines
• Establish and monitor KPIs and use performance data and customer feedback to optimize campaigns and commercialization strategies

Skills

Project management

Analytical skills

Communication

Presentation skills

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in Marketing, Communications, Business or related field

Job description

BrainWorks is seeking a Downstream Marketing Manager to translate product strategy and market insights into effective commercialization and customer activation. Hybrid in Princeton, NJ, with cross-functional collaboration across Product Management, Sales, Digital, Education, Events, Creative and Regulatory teams.

The ideal candidate will develop and manage customer-facing content, create integrated campaigns across digital channels, and establish KPIs to optimize campaigns.