Strategic Marketing Product Manager – Pharma & Med Devices

Soni Resources Group; Florham Park (NJ); Presencial; USD 115.000 - 130.000; Jornada completa

Descripción de la vacante

Soni Resources Group seeks an experienced Marketing Product Manager in Florham Park, NJ to drive brand strategy, product commercialization, and market growth across wound care and skin care products.

The role focuses on new product launches, market research, competitive intelligence, and HCP marketing, collaborating with Sales, Medical Affairs, Regulatory, and cross-functional teams to achieve commercial success.

Formación

• 5+ years of progressive marketing experience, incl. 2+ years in regulated industries.
• Proven experience with new product launches and go-to-market strategies.
• Strong skills in market research, market intelligence, and competitive analysis.
• Experience developing marketing strategies targeting healthcare professionals (HCPs).
• Knowledge of FDA regulations and PhRMA guidelines.
• Bachelor's degree required; MBA preferred.

Responsabilidades

• Develop and execute strategic marketing plans for product growth and portfolio optimization.
• Lead go-to-market planning and launch readiness for new products.
• Analyze market trends and competition to drive strategic recommendations.
• Collaborate with Sales, Medical Affairs, Regulatory, and cross-functional teams.
• Manage relationships with KOLs and external agencies.
• Monitor performance metrics to optimize campaigns and ROI.
• Ensure compliance with FDA regulations and industry guidelines.

Conocimientos

Marketing strategy

Product launches

Market research

Competitive intelligence

HCP marketing

Cross-functional collaboration

Project management

Data analysis

Regulatory knowledge (FDA/PhRMA)

Educación

Bachelor's degree

Herramientas

Excel

PowerPoint

Descripción del empleo

Soni Resources Group seeks an experienced Marketing Product Manager in Florham Park, NJ to drive brand strategy, product commercialization, and market growth across wound care and skin care products.

The role focuses on new product launches, market research, competitive intelligence, and HCP marketing, collaborating with Sales, Medical Affairs, Regulatory, and cross-functional teams to achieve commercial success.