Manager, Experience Planning

Hearts & Science; New York (NY); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science in New York seeks a Manager, Experience Planning to serve as the day-to-day liaison between client, vendor partners, and the media community, ensuring plans align with brand objectives and guidelines. You will collaborate with Integrated Planners, Data Science, and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.

You will also contribute to cross-functional teams and drive strategic planning to optimize media investments, while maintaining

Qualifications

• 3+ years of experience in cross-channel branding strategy or media/communications; retail account experience a plus
• Experience managing lower funnel campaigns
• Proven, strong team management, interpersonal communication, and collaboration skills
• Knowledge of principles of advertising, marketing and media; basic knowledge of psychology, economics, journalism
• Solid understanding of Digital media types
• Understanding of media dynamics and interaction between media elements
• Knowledge of Investment side and Strategic Business Units competencies
• Interest in client industry and environment
• Knowledge of syndicated research, ad serving, media billing tools a plus
• Ability to understand media data sources in terms of measurement, methods and reporting
• Appreciation of marketing and advertising principles, media concepts, and creative/budget requirements
• Strong presentation skills

Responsibilities

• Managing the flow of client media-related issues, creating solutions and resolving issues
• Establishing timetables for development of plans
• Integrating strategic planning philosophy into communication plan development
• Helping develop planning objectives and strategies that coincide with the client’s marketing direction
• Continually seeking a consumer-centric view in all strategic thinking promoting creative, innovative approaches to reach the target consumer
• Supervising implementation of integrated offerings and tools
• Identifying opportunities for cross-platform deals when appropriate
• Providing point-of-view on various media in the marketplace
• Creating media plan recommendations and alternatives
• Selecting media vehicles and determine scheduling
• Analyzing competitive activity in the marketplace
• Overseeing the execution of and present media plans to clients
• Gauging media performance to meet objectives
• Maintaining budget control and ensure execution of media plans by authorizing schedules and monitoring buys/schedules
• Coordinating efforts with Investment teams and creative agencies
• Studying demographic data and consumer profiles to identify target audiences
• Handling client requests such as plan or budget changes and providing marketplace information
• Meeting with media sales reps and industry representatives to pursue aligned ideas
• New York: $50,000.00-$95,000.00

Skills

Cross-channel branding strategy

Team management

Advertising basics

Digital media types

Media data interpretation

Presentation skills

Syndicated research awareness

Tools

Ad serving tools

Media billing tools

Job description

Job Description As a Manager, Experience Planning, you will play a key role as the day-to-day liaison between the client, vendor partners, and the media community ensuring that the client’s media plans are developed and implemented per brand objectives and guidelines. You will also collaborate with other disciplines (Integrated Planners, Data Science, etc.) and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.

Agency Hearts & Science

Job Function Media

Job Subfunction Media Planning and Buying

Job Description As a Manager, Experience Planning, you will play a key role as the day-to-day liaison between the client, vendor partners, and the media community ensuring that the client’s media plans are developed and implemented per brand objectives and guidelines. You will also collaborate with other disciplines (Integrated Planners, Data Science, etc.) and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.

Qualifications 3+ years of experience in cross-channel branding strategy or media/communications; retail account experience a plus

• Experience managing lower funnel campaigns
• Proven, strong team management, interpersonal communication, and collaboration skills
• Knowledge of principles of advertising, marketing and media; a basic knowledge of disciplines underlying these principles (i.e., psychology, economics, journalism)
• A solid understanding of Digital media types
• Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
• Understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies
• Interest in the client’s industry and environment within which they operate
• Knowledge of syndicated research, ad serving, media billing tools a plus
• Ability to understand media data sources in terms of what is measured, the method, and information reported
• Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Strong presentation skills

Responsibilities Managing the flow of client media-related issues, creating solutions and resolving issues

• Establishing timetables for development of plans
• Integrating strategic planning philosophy into communication plan development
• Helping develop planning objectives and strategies that coincide with the client’s marketing direction
• Continually seeking a consumer-centric view in all strategic thinking promoting creative, innovative approaches to strategically reach the target consumer
• Supervising implementation of integrated offerings and tools
• Identifying opportunities for cross-platform deals when appropriate
• Providing point-of-view on various media in the marketplace
• Creating media plan recommendations and alternatives
• Selecting media vehicles and determine scheduling
• Analyzing competitive activity in the marketplace
• Overseeing the execution of and present media plans to clients
• Gauging media performance to determine the extent to which the original objectives and strategies are met
• Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
• Coordinating efforts with the Investment team(s) and creative agencies
• Studying demographic data and consumer profiles to identify desired target audiences
• Handling any client requests, e.g., plan or budget changes, providing marketplace information
• Meeting with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
• New York: $50,000.00-$95,000.00