Media Planner

Publicis Groupe; Boston (MA); On-site; USD 60,800 - 89,600; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Digitas is seeking a quick-thinking, media-savvy Media Planner to support our team in Boston. You’ll work closely with the media supervisor to develop strategic channel plans, mentor the associate planner, and help manage campaigns from inception to execution.

This role requires 2–4 years in media planning, a solid grasp of digital advertising, and willingness to travel. Familiarity with AI tools is a plus. Publicis Groupe benefits and compensation are described in the posting.

Qualifications

• Four-year college education and two to four years of experience as a media assistant or planner, preferably multichannel at a creative agency
• Strong familiarity with the digital environment and the media planning and buying process
• Ability to translate client objectives into media strategies and communicate them clearly
• Understanding of general advertising metrics and how to use media research tools
• Willingness to travel as needed and openness to new ideas
• Familiarity with prompt-based interaction and generative AI tools is a plus for ideation and research

Responsibilities

• Develop strategic channel/media approaches with the media supervisor
• Mentor the associate planner in data gathering, insertion orders, trafficking and campaign monitoring
• Evaluate RFPs, make vehicle list recommendations, and use media research tools for buy recommendations
• Build relationships with vendors and coordinate cross-departmental campaign execution
• Analyze campaign results and translate learnings into actionable recommendations

Skills

Media planning

Multichannel advertising

RFP development

Vendor relations

Travel flexibility

Education

Bachelor's degree

Tools

Media research tools

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Right now, we’re looking for a quick-thinking, media-savvy go-getter who’ll support the team as Media Planner in bringing that transformation to life.

Sound like you? Read on.

You’ll be a force within the company, known as a go-to-person for media planning expertise. Every day brings a new challenge to the job, but few things you can expect to be accountable for consistently:

Responsibilities

• Working closely with the media supervisor to develop strategic channel/media approaches that routinely impress and excite clients
• Managing and mentoring the associate planner in gathering creative spec data, developing insertion orders, trafficking and monitoring campaigns
• Expertly developing and evaluating RFPs, making smart vehicle list recommendations, and effectively utilizing media research tools and resources to aid in buy recommendations and campaign development
• Developing close working relationships with vendors, as well as managing cross-departmental issues/questions regarding campaign execution
• Analyzing campaign results to highlight key learnings – and translating those learnings into concise, actionable recommendations so that we can push our work to be even more outstanding

Qualifications

• A four-year college education and two to four years of experience working as a media assistant or planner, preferably in a multichannel capacity at a creative agency
• Strong familiarity with the digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying process
• An artful ability to translate client objectives into exceptional media strategies – and communicate them clearly
• Solid understanding of general advertising and direct marketing performance metrics, and a firm grasp on media research tools and how and when to most effectively use them
• Willingness to travel as needed – you’re open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $89,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2026.