Strategic Media & Partnerships Lead

Upbound Field Support Center Rent A Center Texas LP; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

Upbound Group, Inc. is seeking a Senior Director, Media & Partnerships to lead audience‑first media and partnership strategies that drive customer acquisition and brand growth across web, app, and retail channels.

Reporting to the VP of Marketing, you will steer paid and organic media, and oversee partnerships. The ideal candidate has 10+ years in digital marketing, experience managing large budgets (>$50M), and a proven ability to translate data into actionable media investments.

Qualifications

• 10+ years in digital marketing with leadership experience.
• Strong data‑driven targeting, personalization, and measurement.
• Proven track record building strategic partnerships that drive growth.

Responsibilities

• Develop and oversee paid and organic media strategies across web, social, video, and TV.
• Lead partnerships, manage agencies, and optimize cross‑channel investments.
• Collaborate with Marketing Sciences to advance MMM capabilities and analytics.

Skills

Strategic marketing leadership

Paid media planning

Partnership development

Data analytics & measurement

Tools

Google Ads

Meta Ads

TikTok Ads

MMM tools

Job description

Upbound Group, Inc. is seeking a Senior Director, Media & Partnerships to lead audience‑first media and partnership strategies that drive customer acquisition and brand growth across web, app, and retail channels.

Reporting to the VP of Marketing, you will steer paid and organic media, and oversee partnerships. The ideal candidate has 10+ years in digital marketing, experience managing large budgets (>$50M), and a proven ability to translate data into actionable media investments.