Growth-Driven Media & Partnerships Leader

Upbound Group Inc.; Plano (TX); On-site; USD 180,000 - 260,000; Full time

Job summary

Upbound Group, Inc. is seeking a Senior Director of Media and Partnerships to lead paid and organic media strategy, develop audience-first partnerships, and drive brand growth across search, social, video, and AI-powered discovery.

The ideal candidate has managed budgets over $50M and understands the digital media ecosystem. You will mentor a media team, build scalable local programs with Rent-A-Center franchisees, align media with product roadmaps, and ensure privacy-compliant measurement with

Qualifications

• 10+ years in digital marketing, with agency/retail/FS experience a plus.
• Strong use of first-party data for targeting, personalization, measurement, and performance.

Responsibilities

• Develop performance marketing strategies across paid social, display, video, audio, search, and TV.
• Align media strategies to audience personas and acquisition KPIs across web, app, marketplace, and e-commerce.
• Lead agency/vendor relationships across media planning, buying, and measurement, including major platforms.

Skills

Digital marketing

Budget management

Media strategy

Partnership development

Analytics

Team leadership

Executive communication

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

Upbound Group, Inc. is seeking a Senior Director of Media and Partnerships to lead paid and organic media strategy, develop audience-first partnerships, and drive brand growth across search, social, video, and AI-powered discovery.

The ideal candidate has managed budgets over $50M and understands the digital media ecosystem. You will mentor a media team, build scalable local programs with Rent-A-Center franchisees, align media with product roadmaps, and ensure privacy-compliant measurement with