The Strategic Marketplace Insights Manager is a highly analytical and strategic position that drives the value and growth of the marketplace business. This role conducts in-depth analytics across multiple data sources to identify opportunities and turn insights into action. The role also manages hands-on marketplace operations, including catalog and feed management, advertising performance, and partner relationships with platforms such as Amazon and Walmart. It collaborates with cross-functional teams, including Pricing, Merchandising, IT, and Supply Chain, to align marketplace initiatives with business objectives. The role plays a key part in expanding market share by leveraging data-driven insights and innovative approaches to optimize marketplace sales and operations
Primary Responsibilities:
Marketplace Account & Operations Management:
- Manage and support one or more marketplace accounts across Amazon, Walmart, and Tik Tok
- Monitor and assess the effectiveness of marketplace campaigns and initiatives, providing actionable recommendations for continuous improvement.
- Recommend and implement tactics to enhance marketplace value, including pricing strategies, assortment optimization, and promotional activities.
- Partner with marketplace account managers and internal/external partners to maximize visibility and sales. Partners include merchants & legal / compliance.
- Manage and support weekly discussions with Amazon, Walmart and other partners on how to optimize performance and create action plans to do so.
- Analyze marketplace performance metrics, sales data, and customer trends to identify growth opportunities and areas for improvement
- Operate marketplace seller platforms (Amazon Seller Central, the Walmart partner portal, and emerging channels such as TikTok) and feed management tools (e.g., Rithum, Feedonmics) to keep catalog, pricing, and inventory data accurate, and resolve listing issues, compliance notices, and account-health alerts.
- Research, setup, manage, and continuously optimize marketplace advertising campaigns (Amazon, Walmart) against efficiency targets such as ROAS and Target ACOS
Marketplace Strategy & Intelligence
- Partner with Supply Chain team to expand marketplace order fulfilment capabilities
- Identify new and emerging marketplace opportunities
- Collaborate with cross-functional teams (IT, Merchandising, and Supply Chain) to align marketplace initiatives with overall business objectives.
- Stay current on industry trends, emerging technologies, and best practices in eCommerce and marketplace management.
- Provide thought leadership and guidance on marketplace expansion and innovation.
Analytics & Insights:
- Analyze marketplace performance metrics, sales data, and customer trends to identify growth opportunities and areas for improvement.
- Create and maintain dashboards and reports to track key performance indicators (KPIs) and communicate findings to stakeholders.
- Conduct competitive analysis to benchmark performance and inform strategic decisions.
- Use SQL, Excel, and BI tools (e.g., Tableau, Power BI) to pull, combine, and analyze data from multiple sources, including sales, margin, advertising, catalog, inventory, pricing, and customer data, to identify trends and drive business decisions.
Education and Experience:
- Level of Formal Education: Bachelor's degree or equivalent experience
- Area of Study: Business, Marketing, Analytics, or related field.
- Years of Experience: Minimum 5 years of experience in related field
- Type of Experience: Experience in marketplace sales and eCommerce, with a proven track record of driving business growth.
- Technical Competencies & Information Systems: Amazon Seller Central, Walmart partner portal, feed management platforms (Rithum, Feedonmics), Excel, Tableau or Power BI, marketplace advertising platforms, SQL
Skills & Abilities:
- Strong analytical skills with proficiency in data analysis tools (e.g., Excel, Tableau, Power BI).
- Experience with major online marketplaces (e.g., Amazon, Walmart, eBay) and marketplace management platforms (e.g., Rithum, Feedonmics).
- Experience with SQL or other data querying languages, a plus.
- Experience with developing & managing paid media campaigns across marketplace platforms.
- Familiarity with Amazon Ads and Walmart Connect managing advertising spend or overseeing partners managing the advertising spend
- Familiarity with Fulfillment by Amazon (FBA) and its impact on inventory, fulfillment costs, and marketplace sales
- Experience leveraging or building AI skills to assist with marketplace compliance and reporting
Language Skills:
Personal Attributes & Other/Preferred:
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
- Strategic thinker with strong problem-solving abilities and attention to detail.
- Proactive mindset to problem solving, is a Self-Starter, and is comfortable in ambiguous situations.
- Exceptional communicati