Strategic Marketing & Website Lead

Playbill, Inc.; Santa Fe (NM); On-site; USD 60,000 - 90,000; Full time

Job summary

Santa Fe Opera seeks a Marketing & Website Manager to drive branding, website strategy, and campaigns across channels. This year-round, full-time exempt role blends marketing, technical site management, and cross-department collaboration to deliver a consistent user experience.

You will oversee content creation, oversee Tessitura data, manage Substrakt projects, and collaborate with designers. Strong writing, HTML, WordPress or Wagtail, and analytics are essential.

Qualifications

• Bachelor’s degree; preference for opera, performing arts, arts administration, or related education/knowledge.
• 2-3 years’ experience with HTML and CRMs such as WordPress and/or Wagtail and marketing or related experience.
• Knowledge of Tessitura and TNEW.
• Knowledge of performing arts and current practices in the field.
• Ability to manage multiple timelines with deadline orientation.
• Excellent writing ability including copy writing, editing, proofreading.
• Knowledge of marketing strategies and web UX principles.
• Experience with web writing and user experience principles.
• Expertise with website functionality and troubleshooting across media platforms.
• Competency in Photoshop, InDesign, Illustrator.
• Strong data segmentation abilities.

Responsibilities

• Work with Director of Marketing to develop materials and website content aligned with branding.
• Strategize to ensure consistent messaging across platforms.
• Act as Managing Editor for printed materials (season overview, brochures, magazines, program book).
• Lead email campaigns for departments throughout the year.
• Coordinate with design agencies and perform limited graphic design tasks.
• Maintain Tessitura CRM best practices, data segmentation and reporting.
• Advise on digital campaigns with marketing agencies (Google, social).
• Attend external activities and support Director during the season.
• Assist with website content creation, strategy, and changes.
• Ensure branding, voice, and quality across digital communications.
• Monitor website analytics and identify content opportunities.
• Coordinate website updates with departments and IT for ticketing projects.

Skills

HTML

CRM

WordPress

Wagtail

Tessitura

TNEW

Graphic design

Photoshop

InDesign

Illustrator

Education

Bachelor’s degree (arts preferred)

Opera/arts knowledge preferred

Tools

Substrakt

Google Analytics

CRM data segmentation

Content management systems

Job description

Santa Fe Opera seeks a Marketing & Website Manager to drive branding, website strategy, and campaigns across channels. This year-round, full-time exempt role blends marketing, technical site management, and cross-department collaboration to deliver a consistent user experience.

You will oversee content creation, oversee Tessitura data, manage Substrakt projects, and collaborate with designers. Strong writing, HTML, WordPress or Wagtail, and analytics are essential.