Marketing and Website Manager

OPERA America, Inc.; Santa Fe (NM); Presencial; USD 75.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental and vision insurance

403(b) retirement plan with employer-<

Paid vacation and holidays

Descripción de la vacante

Santa Fe Opera is seeking a Marketing & Website Manager to implement campaigns and oversee the organization’s website and digital publications. You will ensure brand consistency, user experience, and collaboration across departments during the annual website lifecycle.

The role blends marketing leadership with technical and creative responsibilities, including content strategy, analytics, and coordinating with design agencies. Occasional after-hours support is expected during peak season.

Formación

• Bachelor’s degree; preference for opera, performing arts, arts administration or related field.

Responsabilidades

• Implement marketing initiatives and manage website, e-campaigns and publications to ensure brand consistency.
• Oversee full annual lifecycle of the Santa Fe Opera’s website ensuring up-to-date, functional, secure and engaging experience.
• Lead email campaigns for departments and manage digital marketing campaigns with agencies.
• Collaborate with IT on website development, testing, and ticketing projects.
• Project manage ongoing tasks with Substrakt and archive season materials.
• Maintain Student Discount Program and artist/production website archives.

Conocimientos

Project management

Copywriting

Editing

Branding

Content strategy

Communication

Team collaboration

UX awareness

Educación

Bachelor’s degree in a relevant field

Opera/performing arts knowledge

Herramientas

WordPress

Wagtail

Tessitura

Photoshop

InDesign

Illustrator

HTML

Descripción del empleo

The Marketing & Website Manager implements marketing initiatives and manages the website, e-campaigns and publications to ensure brand consistency across communications, and a positive user experience. This position oversees the full annual lifecycle of the Santa Fe Opera’s website, ensuring it is up to date at all times, functional, secure, engaging, and aligned with branding, strategy and standards. The scope of this role spans technical, creative, and strategic responsibilities, with a heavy emphasis on project management, culminating in positive cross-department collaborations.

Exemplary Duties/Responsibilities

Marketing

• Work closely with the Director of Marketing and departments as necessary for the development of materials, initiatives and website content creation as they relate to the Opera's total brand
• Strategize with the Director to ensure all messaging is consistent across platforms
• Act as Managing Editor of all new printed materials, including but not limited to the season overview, season ticket brochure, the fall magazine, and the season program book
• Lead email campaigns for departments for various initiatives through the year
• Work effectively with design agencies as warranted on select projects & perform limited graphic design tasks as needed
• Use CRM software (Tessitura): maintain ongoing expertise of Marketing's best practice, including in-depth targeted segmentation in data mining for digital and direct mail use as well as reporting analysis, attend Tessitura Task Force and Network related meetings
• Consult with Director and Digital Marketing Agency on all digital marketing campaigns, including Google Grant, Google Ads, and Social Media Sponsored Posts/Advertising
• Attend external activities and assist and support the Director as requested during the season

Website

• Assist the Director with the implementation of content creation, strategy and/or changes to the website
• Assure the website and all digital communications adhere to the company’s consistent branding, voice and quality standards
• Monitor and report on website and digital marketing effectiveness using available analytic tools
• Identify new content opportunities
• Coordinate website needs and updates with various departments throughout the year
• Collaborate with the IT Department in troubleshooting various ticketing projects, online testing, and website development needs.
• Project manage ongoing tasks and tickets associated with Substrakt (designers of SFO’s digital platform)
• Implements the on-sale of each season as well as the archiving of past seasons
• Maintains the TNEW interface of the website
• Maintains the JotForm account and all associated forms
• Assists with the artist and production website archives
• Maintains the Student Discount Program
• Provides after-hours or weekend work as needed

Education/Experience

• Bachelor’s degree (preference will be given to those with studies in opera, performing arts, arts administration, or similar education and/or knowledge of opera)
• 2-3 years’ experience with HTML and CRMs such as WordPress and/or Wagtail and marketing or related experience
• Knowledge of Tessitura and TNEW
• Knowledge of the performing arts and current practices in the field
• Ability to manage multiple critical timelines, with deadline orientation effectiveness
• Excellent writing ability including skills in copy writing and editing, proofreading, content and adherence to company style.
• Knowledge of marketing strategies
• Knowledge of writing/editing for the web experience and an understanding of user experience principles.
• Expertise with website functionality
• Ability to troubleshoot issues across all media platforms including the website
• Competency in Photoshop, InDesign, Illustrator
• Knowledge of basic principles of graphic design
• Critical thinking, strategic tactician
• Energetic and positive collaborative spirit and professional style
• Outstanding ability to organize and prioritize work with detailed focus
• Ability to effectively develop and utilize complex data segmentation

Desired Start Date

November 16, 2026

BENEFITS

Pay Range

$75,000 - $85,000 Annual

• Medical, dental and vision insurance
• Short andlong-term disability, and life insurance paid fully by the opera
• Employee Assistance Program
• Immediate eligibility for payroll contributions to
• The opera’s 403(b) retirement plan with employer match after year one (at thenext plan admission date)
• Paid vacation policy starting at 2 weeks and increasing after year one; sick and bereavement leave; 11 paid holidaysthroughout the year