Strategic Marketing Specialist: Proposals & Growth Lead

Colliers Engineering & Design; Madison (CT); Sur place; USD 65 000 - 95 000; Plein temps

Résumé du poste

Colliers Engineering & Design in Madison, CT is seeking a Marketing Specialist to lead high-stakes proposals and drive business development initiatives. You will collaborate with firm leadership to win projects and elevate our market presence.

You’ll mentor teammates, coordinate with technical teams, and ensure branding consistency across materials while shaping client narratives for competitive differentiation.

Qualifications

• Associate’s or Bachelor's degree in Marketing, Communications, Journalism, or related field; equivalent experience considered.
• 4+ years of progressive marketing experience in the A/E/C or professional services industry.
• Experience with Adobe InDesign preferred.
• Excellent knowledge of Microsoft Office Suite.
• Exceptional writing, editing, and communication skills translating complex technical concepts into client narratives.
• Demonstrated expertise as a solid contributor with ability to manage multiple projects simultaneously.
• Experience with CRM/database platforms (Unanet or similar).
• Portfolio demonstrating successful proposals or marketing campaigns.
• Professional involvement in industry organizations (SMPS, AIA, ACEC, AGC, ULI); CPSM designation a plus.
• Strategic thinking and problem-solving.
• Strong understanding of marketing and business development principles, proposal workflows, and compliance requirements.
• Continuous improvement mindset.
• Collaborative, proactive, and adaptable under shifting priorities.

Responsabilités

• Lead development and execution of proposals, qualifications, SF330s, and presentations for standard and high-priority pursuits.
• Coordinate with technical teams to ensure accurate and persuasive proposal content.
• Lead creation and continuous improvement of marketing collateral and materials including resumes, project sheets, case studies, qualifications, pursuit graphics, and award submissions.
• Write and edit project narratives, staff bios/resumes, and cover letters tailored to client requirements and differentiated from competitors.
• Ensure consistency in branding across all materials.
• Serve as a strategic resource and asset to project teams, providing marketing expertise and guidance.
• Drive process improvements to enhance proposal quality, efficiency, and win rates.
• Conduct market intelligence research and competitive analysis to help inform go/no-go decisions and win strategies as required.
• Manage and update opportunity tracking in CRM/Unanet and maintain marketing databases as required.

Connaissances

Proposal development

Marketing strategy

Content creation

Editing and writing

Cross-functional collaboration

Project management

CRM systems

Branding

Strategic thinking

Formation

Bachelor’s degree in Marketing or related field

Outils

Adobe InDesign

Microsoft Office Suite

Description du poste

Colliers Engineering & Design in Madison, CT is seeking a Marketing Specialist to lead high-stakes proposals and drive business development initiatives. You will collaborate with firm leadership to win projects and elevate our market presence.

You’ll mentor teammates, coordinate with technical teams, and ensure branding consistency across materials while shaping client narratives for competitive differentiation.