Strategic Marketing Specialist – Growth & Insights

Dow Chemical; Lansing (IL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Market-competitive pay

Bonus opportunities

Total rewards program

Employee discounts

Volunteering and ERG programs

Job summary

Dow is seeking a Senior Marketing Specialist to drive strategic campaigns and enable demand generation across digital and traditional channels. In this role, you will collaborate with Strategic and Field Marketing Managers to translate segment plans into actionable programs, analyze market trends, and help grow margin through data-driven decisions across our Commercial organization.

Relocation and travel requirements vary by location; relocation assistance is not guaranteed, and travel may be

Qualifications

• Bachelor’s degree or military degree equivalence required.
• Minimum of 3 years of relevant working experience.
• Ability to work legally in the United States; no visa sponsorship is available.

Responsibilities

• Drive effective deployment across digital and traditional channels to maximize reach, engagement, and demand generation.
• Ensure strong communication, enablement, and support tools are in place to drive channel effectiveness and growth.
• Partner closely with Strategic and Field Marketing Managers to translate segment strategy into actionable plans.
• Build understanding of competitive dynamics, market pricing, and formulation value to support margin expansion and volume growth.
• Partner with TS&D to prioritize and advance key portfolio projects, with emphasis on broad market opportunities.
• Support planning, execution, and development of commercial-ready outputs and materials.
• Establish credibility as a go-to resource for market intelligence and trends within the organization.

Skills

Market Research

Market Analysis

Cross Functional Team Leadership

Innovation Management

Value Propositions

Education

Bachelor’s degree or military degree equivalence at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking

Job description

Dow is seeking a Senior Marketing Specialist to drive strategic campaigns and enable demand generation across digital and traditional channels. In this role, you will collaborate with Strategic and Field Marketing Managers to translate segment plans into actionable programs, analyze market trends, and help grow margin through data-driven decisions across our Commercial organization.

Relocation and travel requirements vary by location; relocation assistance is not guaranteed, and travel may be