Strategic Marketing Lead for Growth & Insights

Dow Chemical; Chicopee (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Base pay + bonus opportunity

Wellbeing programs

Employee stock purchase program

Student debt retirement savings match

Robust medical and life insurance

Job summary

Dow is seeking a Senior Marketing Specialist to drive demand generation across digital and traditional channels, collaborating with Strategic and Field Marketing Managers to translate segment strategy into actionable plans. You will analyze market dynamics, support portfolio initiatives, and help deliver with a focus on growth, value propositions, and margin expansion across key markets.

Relocation assistance is not specified; travel may be required.

Qualifications

• Bachelor's degree or military degree equivalent required.
• Minimum of 3 years of relevant working experience.
• Must be eligible to work in the United States; no visa sponsorship provided.

Responsibilities

• Drive effective deployment across digital and traditional channels to maximize reach, engagement, and demand generation.
• Ensure strong communication, enablement, and support tools to drive channel effectiveness and growth.
• Partner with Strategic and Field Marketing Managers to translate segment strategy into actionable plans.
• Build understanding of competitive dynamics, market pricing, and formulation value to support margin expansion and growth.
• Collaborate with TS&D to prioritize and advance key portfolio projects for broad market opportunities.
• Support planning, execution, and development of commercial-ready outputs and materials.
• Establish credibility as a go-to resource for market intelligence and trends within the organization.

Skills

Market Research

Market Analysis

Cross Functional Leadership

Innovation Management

Value Propositions

Education

Bachelor's degree or military degree equivalence

Job description

Dow is seeking a Senior Marketing Specialist to drive demand generation across digital and traditional channels, collaborating with Strategic and Field Marketing Managers to translate segment strategy into actionable plans. You will analyze market dynamics, support portfolio initiatives, and help deliver with a focus on growth, value propositions, and margin expansion across key markets.

Relocation assistance is not specified; travel may be required.