Strategic Marketing Lead - Growth & Insights

Dow Chemical; Little Canada (MN); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Equitable base pay

Bonus opportunity

Total rewards program

Debt match program

Wellbeing benefits

On-site fitness facilities

Job summary

Dow is building a network of qualified candidates for Senior Marketing Specialist opportunities across our Commercial organization in the United States. This role drives deployment across digital and traditional channels to maximize reach, engagement, and demand generation.

You will partner with Marketing Managers to translate segment strategy into actionable plans, analyze market dynamics, and support portfolio projects to grow margins and volume. Relocation not offered; travel may be required.

Qualifications

• Bachelor’s degree or military equivalent per US E5/Canadian ranks.
• Minimum 3 years of relevant experience.
• US work authorization without visa sponsorship.

Responsibilities

• Drive deployment across digital and traditional channels to maximize reach, engagement, and demand generation.
• Ensure communication and enablement tools are in place to drive channel effectiveness and growth.
• Partner with Marketing Managers to translate segment strategy into actionable plans.
• Build understanding of market dynamics, pricing, and formulation value to support margin expansion and volume growth.
• Prioritize portfolio projects with TS&D, advancing broad market opportunities.
• Support planning and development of commercial outputs and materials.
• Establish credibility as a go-to resource for market intelligence and trends.

Skills

Market Research

Market Analysis

Cross Functional Leadership

Innovation Management

Value Propositions

Education

Bachelor's degree or military degree equivalence

Job description

Dow is building a network of qualified candidates for Senior Marketing Specialist opportunities across our Commercial organization in the United States. This role drives deployment across digital and traditional channels to maximize reach, engagement, and demand generation.

You will partner with Marketing Managers to translate segment strategy into actionable plans, analyze market dynamics, and support portfolio projects to grow margins and volume. Relocation not offered; travel may be required.