Strategic Marketing Specialist — Defense Tech

ReconRobotics, Inc.

Edina (MN)

On-site

USD 60,000 - 90,000

Full time

23 hours ago
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Job summary

ReconRobotics, Inc. in Edina, MN, is seeking a Marketing Specialist to execute campaigns, develop materials, and coordinate digital and traditional marketing activities.

You will translate technical product information into clear audience messaging and collaborate with cross-functional teams to ensure consistency across marketing efforts. The role emphasizes hands-on execution with strategic planning, events planning, and content creation for multiple channels, including websites, emails, and

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2–5 years of marketing experience, preferably in B2B, technology, manufacturing, defense, or related industries.
  • 2+ years hands-on experience with Salesforce or a comparable CRM, including reporting and segmentation.
  • Strong written and verbal communication skills and clarity in marketing content.
  • Experience with digital marketing, email marketing, social media, and website content management.

Responsibilities

  • Develop and execute marketing campaigns aligned with company objectives.
  • Create content for websites, emails, social media, brochures, and newsletters.
  • Translate complex technical concepts into audience-focused messaging.
  • Maintain consistent brand voice and visual identity across channels.
  • Coordinate internal communications and cross-department marketing initiatives.
  • Manage website content, landing pages, and digital assets.
  • Plan and support events, trade shows, and lead-generation efforts.
  • Produce marketing content with internal SMEs, product teams, and sales partners.
  • Build reports and dashboards in Salesforce to track performance and pipeline.
  • Collaborate with sales to develop tools and campaigns and drive go-to-market initiatives.

Skills

Marketing strategy
Content creation
Excellent communication
Project management
Cross-functional collaboration
Event planning
Digital marketing
CRM data analysis
Data reporting
Creative storytelling

Education

Bachelor's degree in Marketing/Communications/Business or related field

Tools

Salesforce
Excel
Microsoft Office/Google Workspace
Adobe Creative Cloud
Canva
CRM tools

Job description

ReconRobotics, Inc. in Edina, MN, is seeking a Marketing Specialist to execute campaigns, develop materials, and coordinate digital and traditional marketing activities.

You will translate technical product information into clear audience messaging and collaborate with cross-functional teams to ensure consistency across marketing efforts. The role emphasizes hands-on execution with strategic planning, events planning, and content creation for multiple channels, including websites, emails, and

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