Strategic Marketing Specialist — Defense Tech

ReconRobotics, Inc.; Edina (MN); On-site; USD 60,000 - 90,000; Full time

Job summary

ReconRobotics, Inc. in Edina, MN, is seeking a Marketing Specialist to execute campaigns, develop materials, and coordinate digital and traditional marketing activities.

You will translate technical product information into clear audience messaging and collaborate with cross-functional teams to ensure consistency across marketing efforts. The role emphasizes hands-on execution with strategic planning, events planning, and content creation for multiple channels, including websites, emails, and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2–5 years of marketing experience, preferably in B2B, technology, manufacturing, defense, or related industries.
• 2+ years hands-on experience with Salesforce or a comparable CRM, including reporting and segmentation.
• Strong written and verbal communication skills and clarity in marketing content.
• Experience with digital marketing, email marketing, social media, and website content management.

Responsibilities

• Develop and execute marketing campaigns aligned with company objectives.
• Create content for websites, emails, social media, brochures, and newsletters.
• Translate complex technical concepts into audience-focused messaging.
• Maintain consistent brand voice and visual identity across channels.
• Coordinate internal communications and cross-department marketing initiatives.
• Manage website content, landing pages, and digital assets.
• Plan and support events, trade shows, and lead-generation efforts.
• Produce marketing content with internal SMEs, product teams, and sales partners.
• Build reports and dashboards in Salesforce to track performance and pipeline.
• Collaborate with sales to develop tools and campaigns and drive go-to-market initiatives.

Skills

Marketing strategy

Content creation

Excellent communication

Project management

Cross-functional collaboration

Event planning

Digital marketing

CRM data analysis

Data reporting

Creative storytelling

Education

Bachelor's degree in Marketing/Communications/Business or related field

Tools

Salesforce

Excel

Microsoft Office/Google Workspace

Adobe Creative Cloud

Canva

CRM tools

Job description

ReconRobotics, Inc. in Edina, MN, is seeking a Marketing Specialist to execute campaigns, develop materials, and coordinate digital and traditional marketing activities.

You will translate technical product information into clear audience messaging and collaborate with cross-functional teams to ensure consistency across marketing efforts. The role emphasizes hands-on execution with strategic planning, events planning, and content creation for multiple channels, including websites, emails, and