Senior Manager, NAPA Internal Communications

NAPA Auto Parts; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

NAPA Auto Parts in Atlanta, GA is seeking a Senior Manager, Communications to lead internal and People (HR) communications, driving employee-focused messaging that informs, engages, and strengthens workplace culture. You will partner with senior leaders to align messaging with business and transformation priorities and serve as a trusted advisor on complex communications.

You will own content creation for announcements, articles, leadership messages, and intranet updates, manage calendars, and

Qualifications

• Bachelor's degree in journalism, communications, public relations, marketing, or a related field.
• 7+ years of experience in internal communications, writing, editing, content development, or related communications roles.
• Excellent written and verbal communication skills, with a focus on clarity, brevity, and employee-centered messaging and ability to translate complex business priorities into compelling communications
• Demonstrated ability to independently manage multiple projects, competing priorities, and tight deadlines.
• Strong project management, organizational, interpersonal, influence, and stakeholder-management skills.
• Experience supporting organizational change communications.
• Ability to develop communications strategies and translate complex information into compelling, engaging content.
• Knowledge of internal communications platforms, digital media, and social media trends.
• Creative mindset, strong attention to detail, and ability to balance speed with quality.

Responsibilities

• Develops and executes strategic communications plans across internal channels.
• Leads change communication plans from initiation to sustainment.
• Partners with HR and leaders to assess impacts and readiness for organizational changes.
• Provides strategic communications counsel to leaders on high-impact changes.
• Primary writer for internal announcements, leadership messages, and intranet content.
• Maintains editorial calendar and coordinates messaging with teams.
• Supports employer brand amplification through social media and external channels.
• Defines KPIs, tracks metrics, and reports on communications effectiveness.
• Provides counsel and support to leaders on sensitive employee communications.

Skills

Internal communications

Change communications

Stakeholder management

Content writing

Project management

Employee communications

Education

Bachelor's degree in journalism, communications, public relations, marketing, or related field

Master's degree in journalism, communications, public relations, marketing, or related field

Job description

Atlanta, GA, USA

Full time

Job Summary

Senior Manager, Communications leads the development and execution of Internal and People (HR) communications for NAPA. This role creates compelling, employee-focused messaging that informs and engages employees, supports a positive workplace culture, and advances People and change initiatives from inception through launch and sustainment. The Senior Manager partners with cross-functional stakeholders and senior leaders to ensure communications are clear, consistent, measurable, and aligned with NAPA business, People and transformation priorities.

Responsibilities

• Develops and executes strategic communications plans that ensure consistent messaging across internal channels and alignment with GPC and NAPA business priorities
• Leads the communications workstream for organizational change initiatives, developing and executing integrated change communication plans from initiation through implementation and sustainment to drive awareness, understanding, and adoption
• Partners with HR, business leaders, and cross-functional project teams to assess stakeholder impacts, audience needs, communication risks, and readiness requirements for organizational changes and develops multi-tiered, audience-specific change communication strategies that equip leaders and employees with clear, timely, and actionable information throughout transitions.
• Provides strategic communications counsel to leaders on complex, sensitive, and high-impact organizational changes, including messaging, timing, and employee engagement approaches and serves as trusted communications advisor.
• Serves as a primary writer and content creator for internal communications, including announcements, articles, leadership messages, and change-related content and creates, edits, and manages content for the company intranet and other internal communication channels.
• Maintains and monitors the internal communications editorial calendar to ensure timely, coordinated delivery of content and partners with NAPA and GPC communications teams to support aligned messaging on significant People initiatives.
• Supports the amplification of NAPA's employer brand and key messages through social media and other external channels.
• Defines key performance indicators, including change-adoption and employee-engagement measures, tracks communication metrics, and prepares reports and recommendations to improve communications effectiveness and inform future communication strategies
• Provides counsel and communications support to leaders on sensitive, complex, and high-impact employee communications.

Qualifications

• Bachelor's degree in journalism, communications, public relations, marketing, or a related field.
• 7+ years of experience in internal communications, writing, editing, content development, or related communications roles.
• Excellent written and verbal communication skills, with a focus on clarity, brevity, and employee-centered messaging and ability to translate complex business priorities into compelling communications
• Demonstrated ability to independently manage multiple projects, competing priorities, and tight deadlines.
• Strong project management, organizational, interpersonal, influence, and stakeholder-management skills.
• Experience supporting organizational change communications.
• Ability to develop communications strategies and translate complex information into compelling, engaging content.
• Knowledge of internal communications platforms, digital media, and social media trends.
• Creative mindset, strong attention to detail, and ability to balance speed with quality.

Preferred Qualifications

• Master's degree in journalism, communications, public relations, marketing, or a related field.
• Experience advising senior leaders and developing executive- level communications.
• Experience supporting communications for a large, distributed, or frontline workforce.
• Experience supporting HR, People, or employee experience communications.
• Experience using communication metrics and data to evaluate channel and campaign effectiveness.

Physical Demands / Working Environment

• Work performed in a typical office environment.

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

Where permitted by applicable law, successful applicants must be fully vaccinated against COVID-19 prior to start date. COVID-19 vaccination is a condition of employment, subject to an approved accommodation, and proof of vaccination will be required on or prior to start date.

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.