Hybrid Marketing Strategy & Programs Analyst

Citibank (Switzerland) AG; Charlotte (NC); Hybrid; USD 107,000 - 161,000; Full time

Job summary

Citibank (Switzerland) AG in Charlotte, NC, is seeking a Marketing Program Manager to join the Marketing Strategy & Performance (MS&P) team. You will partner with internal teams to design and execute campaigns, support budget reconciliation, and manage contractor and vendor engagements while tracking KPIs and milestones.

This role blends business execution with strategic analytics, requiring strong storytelling, data interpretation, and cross-functional communication to drive acquisitions growth

Qualifications

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Responsibilities

• Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals.
• Engaged in implementing test strategies, developing campaign schedules, BAU auditing, and applying critical thinking to identify and mitigate potential issues.
• Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement.
• Make decisions and recommendations based on analytics.
• Identify and manage issues to resolution.
• Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
• Manage internal legal and creative reviews and approvals for marketing campaigns.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Skills

Project management

Communication

Organizational skills

Problem solving

Presentation

Attention to detail

Cross-functional collaboration

Education

Bachelor’s degree

Master’s degree preferred

Job description

Citibank (Switzerland) AG in Charlotte, NC, is seeking a Marketing Program Manager to join the Marketing Strategy & Performance (MS&P) team. You will partner with internal teams to design and execute campaigns, support budget reconciliation, and manage contractor and vendor engagements while tracking KPIs and milestones.

This role blends business execution with strategic analytics, requiring strong storytelling, data interpretation, and cross-functional communication to drive acquisitions growth