Strategic Marketing Programs Lead Analyst

Citi; New York (NY); On-site; USD 19,000 - 38,000; Full time

Job summary

Citi in Mumbai seeks a Program Management Lead Analyst to guide strategic marketing initiatives with cross-functional teams. You will oversee campaigns, apply analytics to decision-making, and ensure budget accuracy while safeguarding Citi’s reputation.

Ideal candidates have 6–10 years in marketing within financial services, strong project management, and excellent communication. Bachelor’s degree required; Master’s preferred. This is an on-site role focusing on scalable program delivery.

Qualifications

• 6-10 years of experience in Marketing and retail bank/financial services industry.
• Attention to detail with advanced project management and problem-solving skills.
• Strong communication, organizational, and analytical abilities.

Responsibilities

• Partner with internal teams to design and execute marketing campaigns that meet business goals.
• Implement test strategies, schedule campaigns, perform BAU auditing, and identify issues.
• Collaborate with partners to drive acquisitions and customer engagement.
• Make decisions and recommendations based on analytics.
• Identify and manage issues to resolution.
• Assist with monthly budget reconciliation and marketing invoices.
• Obtain approvals for campaigns and manage related risk and compliance.

Skills

Marketing

Project management

Analytics

Communication

Budgeting

Risk management

Education

Bachelor's degree

Master's degree preferred

Job description

Citi in Mumbai seeks a Program Management Lead Analyst to guide strategic marketing initiatives with cross-functional teams. You will oversee campaigns, apply analytics to decision-making, and ensure budget accuracy while safeguarding Citi’s reputation.

Ideal candidates have 6–10 years in marketing within financial services, strong project management, and excellent communication. Bachelor’s degree required; Master’s preferred. This is an on-site role focusing on scalable program delivery.