Strategic Marketing Initiatives & Execution Lead

Citigroup Inc.; Charlotte (NC); On-site; USD 107,000 - 161,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k) plan

Life insurance

Disability insurance

Wellness programs

Paid time off

Job summary

Citigroup Inc. in Charlotte, NC is seeking a Program Management Lead Analyst to help drive marketing initiatives within USCC Marketing. You will partner with cross-functional teams to design campaigns, manage budgets, and track KPIs to support strategic goals.

The role emphasizes storytelling with performance insights, data interpretation, and strong communication. You will contribute to monthly business reviews, town halls, and coordination of vendor engagements and contract processes.

Qualifications

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Responsibilities

• Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, BAU auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
• Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement.
• Make decisions and recommendations based on analytics.
• Identify and manage issues to resolution.
• Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
• Manage internal legal and creative reviews and approvals for marketing campaigns.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Skills

Storytelling

Data interpretation

Cross-functional communication

Attention to detail

Project management

Communication

Presentation

Problem solving

Ownership

Timeliness under deadlines

Education

Bachelor’s degree

Master’s degree preferred

Job description

Citigroup Inc. in Charlotte, NC is seeking a Program Management Lead Analyst to help drive marketing initiatives within USCC Marketing. You will partner with cross-functional teams to design campaigns, manage budgets, and track KPIs to support strategic goals.

The role emphasizes storytelling with performance insights, data interpretation, and strong communication. You will contribute to monthly business reviews, town halls, and coordination of vendor engagements and contract processes.