Strategic Marketing & PR Specialist

Gaston College; Belmont (NC); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Health Plan

Dental Insurance

Vision Insurance

Retirement Plan

Paid Holidays

Tuition Assistance

Employee Discounts

Job summary

Gaston College's Kimbrell Campus seeks a Marketing & Public Relations Specialist to lead marketing, branding, communications, public relations, and stakeholder engagement for textile technology initiatives.

Reporting to the Executive Director of Marketing and Communications, you will manage media relations, campaigns, events, and partnerships to raise the campus visibility, enrollment, and industry collaboration across North Carolina and beyond.

Qualifications

• Bachelor's degree required in marketing, communications, public relations, business or related field.
• 3 years of progressive marketing/PR experience required.
• Strong writing, verbal, and interpersonal communication skills.

Responsibilities

• Develop and implement comprehensive marketing, communications, branding, and public relations strategies.
• Strengthen and promote the campus brand regionally and nationally.
• Ensure consistent use of the college's visual identity and messaging across channels.
• Collaborate with admissions and partners to plan targeted campaigns.
• Lead media relations: press releases, newsletters, and feature stories.
• Coordinate marketing events and industry partnerships.
• Develop compelling content highlighting student success and industry impact.
• Create digital content: website, social media, emails, and publications.
• Promote programs in textile technology and related initiatives.
• Support outreach, sponsorships, and fundraising efforts.
• Monitor marketing performance and provide data-driven recommendations.
• Support grants and foundation communications.
• Maintain stakeholder databases and reporting.
• Represent Gaston College professionally in all engagements.
• Perform other duties as assigned.

Skills

Strong written communication

Interpersonal skills

Project management

Digital marketing

CRM experience

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field

Tools

CRM systems

Marketing analytics platforms

SEO

Job description

Gaston College's Kimbrell Campus seeks a Marketing & Public Relations Specialist to lead marketing, branding, communications, public relations, and stakeholder engagement for textile technology initiatives.

Reporting to the Executive Director of Marketing and Communications, you will manage media relations, campaigns, events, and partnerships to raise the campus visibility, enrollment, and industry collaboration across North Carolina and beyond.