Strategic Marketing & PR Lead – Textile Innovation

Undisclosed; Belmont (NC); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

State Health Plan

Dental Insurance

Vision Insurance

Retirement Plans

Educational Advancement Compensation

Job summary

Gaston College's Kimbrell Campus seeks a Marketing & Public Relations Specialist to lead marketing, branding, communications, and stakeholder engagement across the Textile Technology Center. The role supports visibility, enrollment growth, partnerships, and industry engagement for textile innovation and workforce development.

The position emphasizes strategic storytelling, digital content, events, and collaborations with admissions and workforce partners to advance campus programs and economic

Qualifications

• Three years of progressive marketing, communications, or public relations experience.
• Strong written and verbal communication with ability to translate technical information.
• Experience coordinating campaigns, events, and media relations.

Responsibilities

• Develop and execute marketing, branding, communications, and public relations strategies.
• Promote campus brand regionally and beyond to increase enrollment and partnerships.
• Coordinate media relations, press releases, newsletters, and internal communications.
• Collaborate on marketing for industry partnerships, events, and workforce programs.
• Monitor marketing performance and report on enrollment trends and campaign effectiveness.

Skills

Marketing experience

Communications skills

Digital marketing

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field

Job description

Gaston College's Kimbrell Campus seeks a Marketing & Public Relations Specialist to lead marketing, branding, communications, and stakeholder engagement across the Textile Technology Center. The role supports visibility, enrollment growth, partnerships, and industry engagement for textile innovation and workforce development.

The position emphasizes strategic storytelling, digital content, events, and collaborations with admissions and workforce partners to advance campus programs and economic