Strategic Marketing Planning & Budget Lead

Santander Bank; Boston (MA); Sur place; USD 94 000 - 160 000; Plein temps

Résumé du poste

Santander Bank N.A. in Boston is seeking a Senior Associate to lead marketing planning programs, strategic project management, and budget oversight within Marketing Operations.

The role collaborates with finance partners to forecast and manage spend, with a focus on data-driven decision making and delivering high-visibility initiatives. You will work under the Senior Director of Marketing Operations, shaping strategy to meet OKRs, aligning campaigns with business objectives, and driving

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or equivalent (Required).
• Master’s degree in Marketing, Business, Communications or equivalent (Preferred).
• 9+ years of marketing/communications experience (Required).
• 3+ years in Financial Services/Banking (Required).
• Strong project management and organizational skills with multi-project handling.

Responsabilités

• Lead development of comprehensive marketing planning program for annual and quarterly calendars.
• Support creation of strategic initiatives aligned with company goals.
• Oversee budgeting processes and 3-year budget planning with finance partners.

Connaissances

Strategic marketing planning

Project management

Budget management

Data-driven decision making

Cross-functional collaboration

Formation

Bachelor’s Degree in Marketing, Business, Communications or equivalent

Master’s Degree in Marketing, Business, Communications or equivalent

Outils

Marketing planning tools

Reporting dashboards

Description du poste

Santander Bank N.A. in Boston is seeking a Senior Associate to lead marketing planning programs, strategic project management, and budget oversight within Marketing Operations.

The role collaborates with finance partners to forecast and manage spend, with a focus on data-driven decision making and delivering high-visibility initiatives. You will work under the Senior Director of Marketing Operations, shaping strategy to meet OKRs, aligning campaigns with business objectives, and driving