Strategic Marketing Planner & Brand Architect

TWOTHIRDS; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

TWOTHIRDS seeks a Marketing Manager to coordinate and strengthen global campaigns, brand messaging, customer lifecycle alignment, and multi-channel execution. The role blends brand storytelling, structured planning, and analytical evaluation, acting as a transversal connector who translates business goals into a rhythmic marketing calendar while honoring creative guidelines.

You will work as a peer-to-peer, highly collaborative teammate, learning the TWOTHIRDS brand values and bringing

Qualifications

• 5+ years of marketing coordination, brand management, or marketing management in a D2C ecommerce environment.
• Experience coordinating end-to-end commercial calendars and cross-functional teams.
• Ability to translate data insights into actionable guidance for creative teams.
• Highly organized with strong project management skills.
• Proficiency in English and Spanish (written and spoken).

Responsibilities

• Lead end-to-end campaign and calendar coordination across omnichannel touchpoints.
• Act as hub connecting creative, web, campaign, product/stock, and analytics teams.
• Provide strategic direction to paid media analysts and external agencies.
• Oversee growth funnels and email marketing frameworks.
• Support UX reviews with the Web Manager to protect conversion rates and brand standards.
• Monitor marketing metrics and provide data-informed recommendations.

Skills

Marketing coordination

Brand management

Marketing management

Analytical balance

Project management

Growth awareness

English

Spanish

Tools

Shopify

Klaviyo

Meta Ads

Job description

TWOTHIRDS seeks a Marketing Manager to coordinate and strengthen global campaigns, brand messaging, customer lifecycle alignment, and multi-channel execution. The role blends brand storytelling, structured planning, and analytical evaluation, acting as a transversal connector who translates business goals into a rhythmic marketing calendar while honoring creative guidelines.

You will work as a peer-to-peer, highly collaborative teammate, learning the TWOTHIRDS brand values and bringing