Senior Strategy Planner – Global Brand & Digital Growth (Hybrid)

twentysix; Kansas City (MO); Hybrid; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Meal allowance

On-site canteen Krmeetko

Multisport card

Discounted event entries (RunTour)

On-site massages and physiotherapy

Conference budget

Work with top creatives in Prague & W3

Dog-friendly offices

Career growth within WPP group

Employee Assistance Program

Referral program

Kids’ corner in Campus

Collaboration with global WPP network

Job summary

VML, part of WPP, seeks a Senior Strategy Planner to lead brand, campaign and digital experience strategy across European markets, translating business challenges into sharp, buildable strategic direction. You will shape frameworks that connect data, culture, technology and creativity, guiding execution with creative, media, account and digital teams.

You’ll present and defend strategic recommendations to senior stakeholders, adapt global strategies to local realities, and turn insights into

Qualifications

• Senior experience in strategy / planning / consulting ideally within an agency environment.
• Strong digital-first mindset and experience with platforms and ecosystems.
• Experience across the full customer journey, including physical touchpoints, retail, POS and beyond.
• Proven ability to link business goals, consumer insight and creative thinking.
• Confidence operating in global, corporate environments.
• Sharp analytical thinking + strong storytelling skills.
• Comfortable leading conversations with senior clients.
• Fluency in English.

Responsibilities

• Lead brand, campaign and digital experience strategy across markets.
• Translate complex business challenges into sharp, buildable strategic direction.
• Develop frameworks that connect data, culture, technology and creativity.
• Partner closely with creative, media, account and digital teams to ensure strategy lives in execution.
• Present and defend strategic recommendations to senior stakeholders.
• Adapt global strategies to local market realities.
• Turn performance insights into smarter future strategy.
• Play a key role in major initiatives and new business.

Skills

Strategy experience

Digital-first mindset

Customer journey

Business-aligned thinking

Global/corporate exposure

Analytical storytelling

Senior client conversations

Fluent English

Job description

VML, part of WPP, seeks a Senior Strategy Planner to lead brand, campaign and digital experience strategy across European markets, translating business challenges into sharp, buildable strategic direction. You will shape frameworks that connect data, culture, technology and creativity, guiding execution with creative, media, account and digital teams.

You’ll present and defend strategic recommendations to senior stakeholders, adapt global strategies to local realities, and turn insights into