Strategic Marketing Manager | Growth, Brand & Campaigns

WRG; Miami (FL); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

401(k) matching

Paid time off

Vision insurance

Job summary

WRG is seeking a Marketing Manager to lead strategic marketing plans that boost brand awareness, attract and retain customers, and drive revenue. You will develop campaigns across traditional and digital channels, manage content, SEO, and brand consistency, and collaborate with Sales to align strategies.

This full-time role requires 2+ years in marketing with strong communication and analytical skills. The position requires relocation to Miami, FL, and offers benefits including 401(k) matching,

Qualifications

• Preferred fields of study include Marketing and Business Administration.
• 2+ years of related professional experience in marketing roles, including strategy development and campaign management.
• Training or certifications in marketing disciplines such as digital marketing, content strategy, SEO and analytics can be beneficial.
• Strategic thinking to develop marketing plans and drive business outcomes.
• Analytical proficiency to analyze market data and inform tactics.
• Technical skills with marketing tools including CRM, Google Analytics, social platforms, and digital advertising.
• Proficiency with Microsoft Office and modern office software.

Responsibilities

• Develop and deploy marketing campaigns across traditional marketing, SEO, digital ads, email, social media, events, PR, and brand management.
• Create, edit and publish content on the company website and manage social media accounts (Facebook, Instagram, LinkedIn).
• Measure campaign performance and report insights to refine strategies.
• Lead creation of marketing materials for exhibitions, trade shows, and corporate events; manage the marketing calendar.
• Oversee brand management to ensure consistency across markets and media.
• Develop a comprehensive content strategy aligned with marketing goals; collaborate with Sales Manager.
• Manage SEO and Google Ads to boost online presence and traffic.
• Conduct market research to stay ahead of customer preferences and trends.
• Coordinate monthly/weekly/daily tasks: posting, analysis, content planning, and competitor review.
• Design and produce marketing materials using tools like Adobe and Canva.

Skills

Oral and written communication

MS Excel

Leadership

Strong work ethic

Education

Marketing and Business Administration

Tools

CRM software

Google Analytics

Social media platforms

Digital advertising

Job description

WRG is seeking a Marketing Manager to lead strategic marketing plans that boost brand awareness, attract and retain customers, and drive revenue. You will develop campaigns across traditional and digital channels, manage content, SEO, and brand consistency, and collaborate with Sales to align strategies.

This full-time role requires 2+ years in marketing with strong communication and analytical skills. The position requires relocation to Miami, FL, and offers benefits including 401(k) matching,