Marketing Operations Associate

AARP; New York (NY); Remote; USD 60,000 - 85,000; Full time

Job summary

AARP is seeking a Marketing Operations Associate to support multi‑channel marketing projects that promote AARP’s products and programs. You will work with cross‑functional teams to implement content, timelines, and reporting tools.

The role emphasizes data‑driven ROI measurement, collaboration with creative services, and strong project management across campaigns and product initiatives. Telework options available with a focus on reliable, organized execution.

Qualifications

• Bachelor’s degree or equivalent experience, with 2+ years of relevant job-related experience.
• Working knowledge of the advertising and media industry.
• Strong proficiency with Excel.
• Proficiency with data tables and numerical data.
• Strong project management skills with multi‑project handling.

Responsibilities

• Supports multi-channel marketing plans on behalf of clients.
• Supports product development projects throughout the development cycle.
• Collects, organizes, and distributes internal content and tools.
• Maintains a variety of project management and communications tools for sales and marketing.
• Coordinates creative services production schedules, vendors, and workflows in accordance with department objectives.
• Assists the Research and Insights team with the development of presentations, sell sheets and other special projects.
• Provide the Creative Services team with project management support.

Skills

Organizational skills

Excel proficiency

Project management

Data analysis

AI tools

Education

Bachelor’s degree or equivalent

Tools

Microsoft Office Suite

AI tools

Job description

Overview

AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

Marketing Operations Associate

The Marketing Operations Associate provides support to marketing operations projects. Supports multi-channel marketing plans meant to promote the organization and its products, programs, or services. Works with cross-functional creative teams and business liaisons to implement marketing content multi-platform production projects to inform, educate, and influence both internal and external audiences. Measures and analyzes campaign results to determine ROI.

Responsibilities

• Supports multi-channel marketing plans on behalf of clients.
• Supports product development projects throughout the development cycle.
• Collects, organizes, and distributes internal content and tools.
• Maintains a variety of project management and communications tools for sales and marketing.
• Coordinates creative services production schedules, vendors, and workflows in accordance with department objectives.
• Assists the Research and Insights team with the development of presentations, sell sheets and other special projects.
• Provide the Creative Services team with project management support.

Qualifications

• Bachelor’s degree or equivalent experience, with 2+ years of relevant job-related experience.
• Working knowledge of the advertising and media industry.
• Highly organized with strong attention to detail and the ability to prioritize competing priorities.
• Self-starter with the ability to manage multiple projects and deadlines concurrently.
• Ability to learn and effectively use technical systems, software, and new technologies.
• Strong proficiency with numerical data and data tables.
• Strong project management skills, with the ability to manage multiple projects, timelines, stakeholders, and competing priorities effectively.
• Expertise in Microsoft Office Suite, particularly Excel.
• Proficiency using AI tools to maximize efficiency and productivity, along with a can-do attitude.

Preferred

• Knowledge of syndicated research.

AARP will not sponsor an employment visa for this position.

Additional Requirements

• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• Home office environment with the ability to work effectively surrounded by moderate home environment noise - (Telework)

Compensation And Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.