Strategic Marketing Manager, Performing Arts & Audiences

Paycom; New York (NY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) and pension plans

Access to BAM programming

Job summary

Brooklyn Academy of Music (BAM) seeks a Marketing Manager to lead audience-centered campaigns for its performing arts programming and institutional initiatives. You will partner with the Director of Marketing to plan, create briefs, and manage budgets, with emphasis on driving awareness, attendance, and revenue.

The role requires multi-channel expertise (email, digital, print, social) and strong collaboration with internal teams, agencies, and community partners.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 3–5 years of progressive marketing experience, preferably in performing arts.
• Experience developing multi-channel marketing campaigns.
• Experience with CRM, ticketing, analytics; Tessitura is a plus.
• Strong writing and communication skills; ability to collaborate across departments.

Responsibilities

• Develop and execute integrated marketing strategy from planning to evaluation.
• Create marketing plans and creative briefs with objectives and messaging.
• Manage media plans and budgets; optimize ROI.
• Coordinate campaign assets across digital, print, and on-site channels.
• Analyze ROI and adjust campaigns based on data.
• Collaborate with partners and departments to align initiatives.

Skills

Campaign planning

Budget management

Cross-functional collaboration

Marketing strategy

Data analysis

Audience development

Education

Bachelor's degree in marketing or related field

Tools

CRM systems

Email marketing tools

Analytics platforms

Tessitura

Job description

Brooklyn Academy of Music (BAM) seeks a Marketing Manager to lead audience-centered campaigns for its performing arts programming and institutional initiatives. You will partner with the Director of Marketing to plan, create briefs, and manage budgets, with emphasis on driving awareness, attendance, and revenue.

The role requires multi-channel expertise (email, digital, print, social) and strong collaboration with internal teams, agencies, and community partners.