Strategic Marketing Manager for Construction & Geotech

Construction Material Testing; Madison (WI); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website, SEO, qualifications library, content calendar, and outbound campaigns that generate conversations for the business development team. Work closely with engineers to publish technical articles and case studies, update proposals, and ensure accurate brand messaging across public channels.

This hands-on role requires 5+ years in B2B marketing, strong website analytics, CRM experience, and proven ability to drive

Qualifications

• 5+ years in B2B marketing
• Hands-on with a modern website stack, search analytics, and a CRM
• Writes clean, specific copy
• Has built proposals or qualifications packages for professional services pursuits
• Organized enough to run a calendar and curious enough to learn what a compaction test is

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly
• Keep brand, messaging, and claims accurate and consistent across every public channel

Skills

B2B marketing

Website analytics

Copywriting

Proposals/packages

Calendar management

Tools

CRM

Analytics tools

Job description

Construction Material Testing is seeking a Marketing Manager to own the website, SEO, qualifications library, content calendar, and outbound campaigns that generate conversations for the business development team. Work closely with engineers to publish technical articles and case studies, update proposals, and ensure accurate brand messaging across public channels.

This hands-on role requires 5+ years in B2B marketing, strong website analytics, CRM experience, and proven ability to drive