Strategic Marketing Manager: Data-Driven Growth

Clear Channel Outdoor; Oakland (CA); On-site; USD 85,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

HSA/FSA options

401(k) with company match

Paid time off

Digital gym membership

Professional development

Employee resource groups

Voluntary benefits

Job summary

Clear Channel Outdoor in Oakland, CA is seeking a Marketing Manager who will collaborate with sales, real estate, research and creative to grow revenue by developing custom solutions and persuasive presentations. Demonstrate leadership and fluency in media strategy, research, insights, the Clear Channel Outdoor (CCO) product portfolio and the outdoor media industry.

You will lead with expertise in media strategy, analytics, and the RADAR data suite, coordinating with regional teams to educate

Qualifications

• Bachelor's Degree in Business, Marketing, Advertising, or equivalent field preferred; or equivalent combination of education, training, or military experience.
• A minimum of 5 years' experience in Marketing, Advertising or Media. Digital media, ad sales marketing and leadership experience a plus.

Responsibilities

• Align strategies and priorities with Regional Marketing Leader and Regional Sales Leader to support prospecting, outreach, customer needs assessments and the development of story driven presentations that create and drive revenue.
• Deliver actionable insights and opportunities proactively to Account Executives that reflect our understanding of clients' business needs and the solutions CCO can provide to drive customer success.
• Develop vertical opportunities and prospects based upon industry research, media spend and market relevance.
• Guide Account Executives to move faster and more efficiently by using self-serve in-house marketing platforms (marketing resource library & gallery of images)
• Partner with the region's Sales Leadership and Account Executives to prepare ideas and strategies for customer presentations.
• Regular participations and ability to present in customer meetings with Account Executives to help reinforce CCO's RADAR Data Suite and positioning research and insights.
• Partner with Real Estate and Public Affairs to develop marketing materials and go-to-market strategy to support newly built or converted inventory.
• Coach and manage the photography team; including managing the process to efficiently deliver on the photo proof-of-performance needs of our national, regional, import and local customers.

Skills

Marketing strategy

Cross-functional leadership

Presentation skills

Data analysis

MS Office

Creative tools

Education

Bachelor's Degree in Business, Marketing, Advertising

Tools

Photoshop

Canva

InDesign

Geopath

Kantar

ZoomInfo

Scarborough

RADAR Data Suite

Job description

Clear Channel Outdoor in Oakland, CA is seeking a Marketing Manager who will collaborate with sales, real estate, research and creative to grow revenue by developing custom solutions and persuasive presentations. Demonstrate leadership and fluency in media strategy, research, insights, the Clear Channel Outdoor (CCO) product portfolio and the outdoor media industry.

You will lead with expertise in media strategy, analytics, and the RADAR data suite, coordinating with regional teams to educate