Marketing Manager

Clear Channel Outdoor; Oakland (CA); On-site; USD 85,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

HSA/FSA options

401(k) with company match

Paid time off

Digital gym membership

Professional development

Employee resource groups

Voluntary benefits

Job summary

Clear Channel Outdoor in Oakland, CA is seeking a Marketing Manager who will collaborate with sales, real estate, research and creative to grow revenue by developing custom solutions and persuasive presentations. Demonstrate leadership and fluency in media strategy, research, insights, the Clear Channel Outdoor (CCO) product portfolio and the outdoor media industry.

You will lead with expertise in media strategy, analytics, and the RADAR data suite, coordinating with regional teams to educate

Qualifications

• Bachelor's Degree in Business, Marketing, Advertising, or equivalent field preferred; or equivalent combination of education, training, or military experience.
• A minimum of 5 years' experience in Marketing, Advertising or Media. Digital media, ad sales marketing and leadership experience a plus.

Responsibilities

• Align strategies and priorities with Regional Marketing Leader and Regional Sales Leader to support prospecting, outreach, customer needs assessments and the development of story driven presentations that create and drive revenue.
• Deliver actionable insights and opportunities proactively to Account Executives that reflect our understanding of clients' business needs and the solutions CCO can provide to drive customer success.
• Develop vertical opportunities and prospects based upon industry research, media spend and market relevance.
• Guide Account Executives to move faster and more efficiently by using self-serve in-house marketing platforms (marketing resource library & gallery of images)
• Partner with the region's Sales Leadership and Account Executives to prepare ideas and strategies for customer presentations.
• Regular participations and ability to present in customer meetings with Account Executives to help reinforce CCO's RADAR Data Suite and positioning research and insights.
• Partner with Real Estate and Public Affairs to develop marketing materials and go-to-market strategy to support newly built or converted inventory.
• Coach and manage the photography team; including managing the process to efficiently deliver on the photo proof-of-performance needs of our national, regional, import and local customers.

Skills

Marketing strategy

Cross-functional leadership

Presentation skills

Data analysis

MS Office

Creative tools

Education

Bachelor's Degree in Business, Marketing, Advertising

Tools

Photoshop

Canva

InDesign

Geopath

Kantar

ZoomInfo

Scarborough

RADAR Data Suite

Job description

Clear Channel Outdoor

Job Summary

The Marketing Manager collaborates cross functionally with sales, marketing, real estate, research and creative to support the growth of new and existing business to maximize revenue. Create custom solutions and presentations to build brands and help our customers reach their goals. Demonstrate leadership and fluency in media strategy, research, insights, the Clear Channel Outdoor (CCO) product portfolio and the outdoor media industry. Support the education and awareness of these priorities to both customers and internal sales teams within the region.

Job Responsibilities

• Align strategies and priorities with Regional Marketing Leader and Regional Sales Leader to support prospecting, outreach, customer needs assessments and the development of story driven presentations that create and drive revenue.
  • Deliver actionable insights and opportunities proactively to Account Executives that reflect our understanding of clients' business needs and the solutions CCO can provide to drive customer success.
  • Develop vertical opportunities and prospects based upon industry research, media spend and market relevance.
• Ensure Sales Leaders and Account Executives understand the value of CCO's RADAR Data Suite of Solutions, as well as key data platforms (Geopath, Kantar, ZoomInfo, Winmo, Scarborough, etc.).
  • Develop key insights using these data platforms that can be used by Sales Leadership to identify, pursue, grow, and retain key regional and/or local customers.
• Guide Account Executives to move faster and more efficiently by using self-serve in-house marketing platforms (marketing resource library & gallery of images)
• Partner with the region's Sales Leadership and Account Executives to prepare ideas and strategies for customer presentations.
  • Regular participations and ability to present in customer meetings with Account Executives to help reinforce CCO's RADAR Data Suite and positioning research and insights.

• Partner with Real Estate and Public Affairs to develop marketing materials and go-to-market strategy to support newly built or converted inventory.
• Coach and manage the photography team; including managing the process to efficiently deliver on the photo proof-of-performance needs of our national, regional, import and local customers.
• Other duties as assigned or requested.

Job Qualifications

Education and Certifications

• Bachelor's Degree in Business, Marketing, Advertising, or equivalent field preferred; or equivalent combination of education, training, or military experience.

Work Experience

• A minimum of 5 years' experience in Marketing, Advertising or Media. Digital media, ad sales marketing and leadership experience a plus.

Skills

• Well-versed in Microsoft applications (i.e., Word, Excel, PowerPoint, etc.), creative design applications (i.e., Photoshop, Canva, InDesign) and social media platforms.
• Fluency with calculating common media math deliverables (i.e., GRP, reach & frequency) experience preferred.

Competencies

• Presentation: Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience, and managing the logistical components of the presentation such as the location and technology.
• Visioning and Alignment: Actively shaping and communicating the organizational vision and values to ensure understanding and alignment throughout the organization.
• Advertising and Sales Promotion: Developing advertising and promotional materials and tools in line with identified business needs.
• Achievement Orientation: Focusing efforts on meeting challenges and achieving high quality results consistent with the organization's goals.
• Market Research & Consumer Behavior: Collecting and analyzing relevant market and consumer data to inform our customer's marketing strategy. Market data includes customer, company, competitor, industry, and stakeholder analyses. Consumer data includes consumer behavior, attitudes, preferences, usage, and perceptions.
• Planning and Organizing: Reaching goals by making and following plans, setting, and sticking to priorities and allocating resources effectively.
• Agility: Thriving in volatile, uncertain, complex, and ambiguous environments by anticipating and responding to changes with swift, focused, and flexible actions.
• Team Leadership: Assuming a leadership role in helping others achieve excellent results.

Physical Demands

The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands.
• Employee must have the ability to see written documents, computer screens and to adjust focus.
• This job is performed in a temperature-controlled office environment.

Other Requirements

• Able to travel outside of the office 50% of the time for periodic corporate meetings and industry events.

Targeted Compensation Range

The Targeted Compensation Range for this California position is:

Min: $85,000
Max: $90,000
Bonus eligible, subject to the terms and conditions of the applicable incentive plan.
Comprehensive Benefits package offerings, which includes:

• Multiple Medical, Dental, and Vision Plans to choose from
• Health Care Spending Accounts (HSA and FSA Options)
• Medicare Assistance
• Dependent Care Flexible Spending Account
• Optional Short Term and Long Term Disability Plans
• Company Paid Employee Life and AD&D Insurance
• Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
• Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
• Pre-Tax Commuter Spending Account
• Employee Assistance Program (EAP)
• 401(k) Savings Plan with company match
• Paid Time Off (Accrued Vacation and Sick Plans)
• Free Digital Gym Membership and Discounted Memberships
• Professional Development Opportunities
• Employee Resource Groups

Ultimate compensation will be based on several factors, including relevant experience, skills, scope and responsibility of the position, as well as pursuant to salary market benchmarks. This salary range is a good-faith estimate of the salary for this position.

EEOC statement

As an equal opportunity workplace, we believe that being your authentic self enables us to deliver innovative advertising solutions while enhancing our communities. Our goal is to foster an inclusive environment where we celebrate you as you are, and value your growth and passion.

Location

Oakland, CA: 555 12th Street, Suite 950, 94607

Position Type

Regular

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