Marketing Manager

Clear Channel Outdoor Holdings, Inc.; Oakland (CA); On-site; USD 85,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

HSA/FSA options

401(k) with company match

Paid time off

Job summary

Clear Channel Outdoor in Oakland, CA is seeking a Marketing Manager to align regional strategy with sales, real estate, research and creative teams, building story-driven presentations to drive revenue.

You will leverage the RADAR Data Suite and platforms like Geopath, Kantar and ZoomInfo to uncover opportunities, develop media strategies, and coach teams to success. This role requires leadership and strong communication to educate customers and internal teams.

Qualifications

• Bachelor’s Degree in Business, Marketing, Advertising, or equivalent field preferred; or equivalent combination of education, training, or military experience.
• A minimum of 5 years’ experience in Marketing, Advertising or Media. Digital media, ad sales marketing and leadership experience a plus.
• Well-versed in Microsoft applications (i.e., Word, Excel, PowerPoint, etc.), creative design applications (i.e., Photoshop, Canva, InDesign) and social media platforms. Fluency with calculating common media math deliverables (i.e., GRP, reach & frequency) experience preferred.

Responsibilities

• Align strategies and priorities with Regional Marketing Leader and Regional Sales Leader to support prospecting, outreach, customer needs assessments and the development of story driven presentations that create and drive revenue.
• Deliver actionable insights and opportunities proactively to Account Executives that reflect our understanding of clients’ business needs and the solutions CCO can provide to drive customer success.
• Develop vertical opportunities and prospects based upon industry research, media spend and market relevance.
• Ensure Sales Leaders and Account Executives understand the value of CCO’s RADAR Data Suite of Solutions, as well as key data platforms (Geopath, Kantar, ZoomInfo, Winmo, Scarborough, etc.)
• Develop key insights using these data platforms that can be used by Sales Leadership to identify, pursue, grow, and retain key regional and/or local customers.
• Guide Account Executives to move faster and more efficiently by using self-serve in-house marketing platforms (marketing resource library & gallery of images)
• Partner with the region’s Sales Leadership and Account Executives to prepare ideas and strategies for customer presentations.
• Regular participations and ability to present in customer meetings with Account Executives to help reinforce CCO’s RADAR Data Suite and positioning research and insights.
• Partner with Real Estate and Public Affairs to develop marketing materials and go-to-market strategy to support newly built or converted inventory.
• Coach and manage the photography team; including managing the process to efficiently deliver on the photo proof-of-performance needs of our national, regional, import and local customers.
• Other duties as assigned or requested.

Skills

Presentation

Visioning & Alignment

Advertising & Sales Promotion

Achievement Orientation

Market Research

Planning & Organizing

Agility

Team Leadership

Education

Bachelor’s Degree in Business/Marketing/Advertising

Tools

Geopath

Kantar

ZoomInfo

Winmo

Scarborough

Microsoft Word

Excel

PowerPoint

InDesign

Photoshop

Canva

Job description

Clear Channel Outdoor Job Summary

The Marketing Manager collaborates cross functionally with sales, marketing, real estate, research and creative to support the growth of new and existing business to maximize revenue. Create custom solutions and presentations to build brands and help our customers reach their goals. Demonstrate leadership and fluency in media strategy, research, insights, the Clear Channel Outdoor (CCO) product portfolio and the outdoor media industry. Support the education and awareness of these priorities to both customers and internal sales teams within the region.

At Clear Channel Outdoor, we're more than a leader in Out-of-Home advertising. We're pioneers shaping the future of how brands connect with people in the real world. As one of the largest and most innovative advertising platforms in the U.S., we're redefining the power of OOH media with cutting-edge creativity, impactful digital billboards, advanced data analytics, and measurement solutions. But what truly sets us apart is our people. Our employees describe Clear Channel Outdoor as a place where collaboration thrives, where teams explore solutions together, and, where the supportive culture created by coworkers fuels motivation and success. We believe in investing in our culture because we know that great business outcomes start with engaged, supported employees. Here, you'll find opportunities to grow your career, make a difference, and do meaningful work that creates a positive impact both inside and outside in the communities we serve. Joining our team means helping to push the boundaries of what's possible in Out-of-Home - and doing it in an environment where people, passion, and purpose come together to drive progress.

Job Responsibilities

Align strategies and priorities with Regional Marketing Leader and Regional Sales Leader to support prospecting, outreach, customer needs assessments and the development of story driven presentations that create and drive revenue. Deliver actionable insights and opportunities proactively to Account Executives that reflect our understanding of clients’ business needs and the solutions CCO can provide to drive customer success. Develop vertical opportunities and prospects based upon industry research, media spend and market relevance. Ensure Sales Leaders and Account Executives understand the value of CCO’s RADAR Data Suite of Solutions, as well as key data platforms (Geopath, Kantar, ZoomInfo, Winmo, Scarborough, etc.) Develop key insights using these data platforms that can be used by Sales Leadership to identify, pursue, grow, and retain key regional and/or local customers. Guide Account Executives to move faster and more efficiently by using self-serve in-house marketing platforms (marketing resource library & gallery of images) Partner with the region’s Sales Leadership and Account Executives to prepare ideas and strategies for customer presentations. Regular participations and ability to present in customer meetings with Account Executives to help reinforce CCO’s RADAR Data Suite and positioning research and insights. Partner with Real Estate and Public Affairs to develop marketing materials and go-to-market strategy to support newly built or converted inventory. Coach and manage the photography team; including managing the process to efficiently deliver on the photo proof-of-performance needs of our national, regional, import and local customers. Other duties as assigned or requested.

Job Qualifications

Education and Certifications Bachelor’s Degree in Business, Marketing, Advertising, or equivalent field preferred; or equivalent combination of education, training, or military experience.

Work Experience A minimum of 5 years’ experience in Marketing, Advertising or Media. Digital media, ad sales marketing and leadership experience a plus.

Skills Well-versed in Microsoft applications (i.e., Word, Excel, PowerPoint, etc.), creative design applications (i.e., Photoshop, Canva, InDesign) and social media platforms. Fluency with calculating common media math deliverables (i.e., GRP, reach & frequency) experience preferred.

Competencies

• Presentation: Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience, and managing the logistical components of the presentation such as the location and technology.
• Visioning and Alignment: Actively shaping and communicating the organizational vision and values to ensure understanding and alignment throughout the organization.
• Advertising and Sales Promotion: Developing advertising and promotional materials and tools in line with identified business needs.
• Achievement Orientation: Focusing efforts on meeting challenges and achieving high quality results consistent with the organization’s goals.
• Market Research & Consumer Behavior: Collecting and analyzing relevant market and consumer data to inform our customer’s marketing strategy. Market data includes customer, company, competitor, industry, and stakeholder analyses. Consumer data includes consumer behavior, attitudes, preferences, usage, and perceptions.
• Planning and Organizing: Reaching goals by making and following plans, setting, and sticking to priorities and allocating resources effectively.
• Agility: Thriving in volatile, uncertain, complex, and ambiguous environments by anticipating and responding to changes with swift, focused, and flexible actions.
• Team Leadership: Assuming a leadership role in helping others achieve excellent results.

Physical Demands

The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands. Employee must have the ability to see written documents, computer screens and to adjust focus. This job is performed in a temperature-controlled office environment.

Other Requirements

Able to travel outside of the office 50% of the time for periodic corporate meetings and industry events.

Targeted Compensation Range

The Targeted Compensation Range for this California position is: Min: $85,000 Max: $90,000 Bonus eligible, subject to the terms and conditions of the applicable incentive plan.

Benefits

• Multiple Medical, Dental, and Vision Plans to choose from
• Health Care Spending Accounts (HSA and FSA Options)
• Medicare Assistance
• Dependent Care Flexible Spending Account
• Optional Short Term and Long Term Disability Plans
• Company Paid Employee Life and AD&D Insurance
• Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
• Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
• Pre-Tax Commuter Spending Account
• Employee Assistance Program (EAP)
• 401(k) Savings Plan with company match
• Paid Time Off (Accrued Vacation and Sick Plans)
• Free Digital Gym Membership and Discounted Memberships
• Professional Development Opportunities
• Employee Resource Groups

• Health, dental and vision plan options
• Spending and health savings accounts
• Employee assistance program
• Critical illness and accident insurance
• Life and disability insurance
• 401(k) Retirement with company match
• Paid time off Additional discount programs and benefits
• Identity theft protection
• Legal insurance
• Pet insurance
• Gym memberships
• Home and auto insurance
• Professional Development Opportunities
• Leadership development program
• Peer coaching
• Collaborative career development plans
• Training & development

Location

Oakland, CA: 555 12th Street, Suite 950, 94607

Position Type

Regular

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status. Our organization participates in E-Verify.

As an equal opportunity workplace, we believe that being your authentic self enables us to deliver innovative advertising solutions while enhancing our communities. Our goal is to foster an inclusive environment where we celebrate you as you are, and value your growth and passion.

As an equal opportunity workplace, we believe that being yourself enables us to deliver innovative advertising solutions while enhancing our communities. Our goal is to foster an inclusive environment where we celebrate you as you are, and value your growth and passion.

Know Your Rights

Clear Channel Outdoor is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please direct your inquiries to MyHR at 1-833-831-2089 or email us at [e-mail] When you call this number to request an accommodation, you must have the information related to the specific position you are interested in (requisition number, job title, location, etc.).