Strategic Marketing Manager, D2C Growth

Daydreamer Los Angeles; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Daydreamer Los Angeles is seeking a creative, highly organized Marketing Manager to drive the marketing calendar, manage campaigns from conception to launch, and own brand storytelling for the D2C business.

The role reports to the VP of Brand and Creative and requires strong copywriting, project management, and ownership. You will lead email/SMS campaigns, collaborate with the Content Manager, and organize weekly/monthly KPI reports to inform future plans.

Qualifications

• 5+ years of marketing experience, preferably within fashion, apparel, or consumer brands.
• Proven ability to independently manage campaigns from concept through launch.
• Strong marketing instincts to turn products and business priorities into compelling consumer-facing stories.
• Excellent copywriting, editing, communication, and project-management skills.
• Highly organized with strong attention to detail, follow-through, and the ability to manage multiple priorities.
• Hands‑on experience executing email marketing campaigns; Klaviyo or comparable platform experience preferred.
• Experience with SMS platforms such as Attentive and lifecycle marketing, segmentation, flows, and A/B testing is a plus.
• A proactive, solutions‑oriented mindset with a high level of ownership and comfort making decisions independently.

Responsibilities

• Partner with VP of Brand and Creative to ideate all marketing stories & campaigns - concept ideas, craft briefs, and independently manage all timelines, deliverables & necessary approvals.
• Own marketing calendar - action story briefs,provide the outline and direction for all assets, compile imagery & write on brand copy for all elements.
• Collaborate with the Content Manager on all creative content needs, keeping all customer touchpoints in mind.
• Lead 1st review and QA of all deliverables, both internal and external.
• Action all email and SMS campaigns - from build to send.
• Organize all relevant weekly and monthly reporting - identifying & tracking KPI’s, and apply findings to all future marketing plans.
• Write on brand copy for all brand touchpoints.
• Advise on segmentation, customer journey, and lifecycle marketing advances across email and SMS.
• Facilitate the execution of all brand events, pop-ups, sample sales & photoshoots, etc.
• Support VP of Brand and Creative in all aspects of the Marketing department.

Skills

Campaign management

Copywriting

Project management

Email marketing

Segmentation

Lifecycle marketing

KPI reporting

Strategic thinking

Ownership

Attention to detail

Tools

Klaviyo

Attentive

Job description

Daydreamer Los Angeles is seeking a creative, highly organized Marketing Manager to drive the marketing calendar, manage campaigns from conception to launch, and own brand storytelling for the D2C business.

The role reports to the VP of Brand and Creative and requires strong copywriting, project management, and ownership. You will lead email/SMS campaigns, collaborate with the Content Manager, and organize weekly/monthly KPI reports to inform future plans.