Strategic Marketing Manager — Brand, Content & Growth

Diray Media; Norwalk (CT); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Employer-paid medical, life & long‑trm

Dental & vision coverage

401(k) pretax & post-tax

401(k) profit sharing

Salary range $75k-$85k

Job summary

Diray Media, a woman-owned, WBENC-certified performance media company, seeks an experienced Marketing Manager to lead our marketing strategy and shape industry perception. You will work in the new business team to plan campaigns, thought leadership, and sales materials, with potential to build and lead a small team.

You’ll create paid ads, track performance, and align efforts with outreach. Expect a hybrid schedule, occasional leadership duties, and a salary range of $75,000–$85,000 based on

Qualifications

• 5+ years of marketing experience, ideally at an agency or in media and advertising.
• Excellent writing skills, with experience producing executive thought leadership.
• Strong creative instincts and hands-on experience with design and content tools such as Adobe Creative Suite and Canva.
• Experience managing organic and paid social, websites (CMS), and marketing analytics.
• Hands-on paid social experience, including building, launching, and testing creative in Meta Ads Manager.
• Working knowledge of AI tools for marketing and how to use them to work faster and smarter.
• An understanding of how outbound outreach works and how paid ads can support it, plus experience setting up tracking tools and connecting leads to a CRM.
• Comfort working independently while actively seeking collaboration and feedback.
• Ability to juggle competing requests and set clear priorities.
• Interest in eventually hiring and mentoring a marketingteam.

Responsibilities

• Set and own the overall marketing strategy, keeping it aligned with company and new business goals.
• Protect and strengthen the Diray Media brand across presentations, sales materials, social media, email, the website, and internal communications.
• Help lead company rebranding initiatives and set clear visual and messaging standards for the organization.
• Work with leadership and internal subject-matter experts to turn their knowledge into clear, engaging content.
• Write and produce thought leadership articles, newsletters, case studies, award submissions, press releases, executive communications, and industry-focused social content.
• Lead organic social strategy, including content planning, copywriting, creative development, scheduling, and performance tracking.
• Run paid social campaigns on LinkedIn and Meta that build brand awareness, generate leads, and promote company news and thought leadership.
• Plan and run creative tests on Meta, comparing visuals, copy, formats, and audiences, and use the results to guide future creative and spend.
• Keep the website current, accurate, and on brand by creating and updating pages and publishing company news and insights.
• Support SEO, monitor site performance, and use analytics to find opportunities for improvement.
• Take part in regular new business conversations and a recurring brainstorming session with new business and leadership.
• Assign action items responsibilities for new business.
• Create pitch materials, case studies, and targeted content that support active and upcoming opportunities.
• Create paid ads that target the same companies and decision-makers our outreach team is pursuing, so ads and outreach reinforce each other.
• Partner with our outreach lead to align ad targeting, messaging, and timing with active outreach efforts.
• Set up the tracking tools that measure ad engagement, conversions, and results, including UTM parameters, the Meta Pixel, the LinkedIn Insight Tag, and Google Analytics events.
• Make sure leads from ads and the website flow into our CRM so the outreach team can follow up quickly.
• Use AI tools to speed up research, content development, creative production, and reporting.

Skills

Marketing strategy

Executive writing

Design & content tools

Marketing analytics

Paid social advertising

AI in marketing

CRM & tracking

Collaboration & prioritization

Mentoring a team

Tools

Adobe Creative Suite

Canva

CMS

Meta Ads Manager

Google Analytics

CRM

Job description

Diray Media, a woman-owned, WBENC-certified performance media company, seeks an experienced Marketing Manager to lead our marketing strategy and shape industry perception. You will work in the new business team to plan campaigns, thought leadership, and sales materials, with potential to build and lead a small team.

You’ll create paid ads, track performance, and align efforts with outreach. Expect a hybrid schedule, occasional leadership duties, and a salary range of $75,000–$85,000 based on