Strategic Marketing Leader: SC Brand & Digital Growth

Carolina International Trucks, Inc; Columbia (SC); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading trucking company is seeking a Marketing Manager to oversee marketing strategies across South Carolina locations. The role involves driving brand consistency, leading a major rebranding initiative, and managing digital marketing efforts. Candidates should have 7+ years of marketing experience and a Bachelor's degree in a relevant field. The position emphasizes collaboration with leadership and sales teams to enhance lead generation and market growth.

Qualifications

• 7+ years of progressive marketing experience.
• Strong experience with digital marketing and website management.
• Proven ability to lead branding initiatives and large-scale projects.

Responsibilities

• Lead and execute marketing strategies across all locations.
• Oversee rebranding and website consolidation projects.
• Partner with sales for lead generation strategies.

Skills

Digital marketing expertise

Brand management

Analytical skills

Organizational skills

Communication skills

Education

Bachelor's degree in Marketing, Business, or related field

Job description

A leading trucking company is seeking a Marketing Manager to oversee marketing strategies across South Carolina locations. The role involves driving brand consistency, leading a major rebranding initiative, and managing digital marketing efforts. Candidates should have 7+ years of marketing experience and a Bachelor's degree in a relevant field. The position emphasizes collaboration with leadership and sales teams to enhance lead generation and market growth.