Strategic Marketing Lead, Web3 Ecosystem Growth

Monad Labs, Inc.; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Monad Foundation is seeking a Business Marketing Lead to drive co-marketing and joint go-to-market efforts with key integrations. You will collaborate across GTM and creative teams and liaise with external marketing partners to uncover opportunities and build high-quality campaigns.

You will own campaign design from brief to launch, crafting memorable messaging, case studies, blogs, and activations that demonstrate Monad’s adoption and momentum for enterprise audiences.

Qualifications

• 5+ years of experience in business marketing, partner marketing, or a related role ideally within crypto, financial services, or enterprise technology.
• Understanding of crypto ecosystem and credibly engaging with crypto-native and traditional businesses.
• Owned integrated or joint GTM campaigns from planning through launch and measurement.
• Excellent writer and editor with ability to turn complex integrations into clear content.
• Strong judgement, organisation, and ability to run many concurrent workstreams.

Responsibilities

• Be embedded within the GTM and content teams to align campaigns with pipeline context.
• Develop and own joint marketing campaigns; identify narratives; create social activations; write case studies and blogs.
• Own end-to-end campaign execution, timelines, asset delivery, legal reviews, and launch sequencing.
• Define objectives and success metrics; track results and apply learnings to future programs.
• Collaborate with external marketing teams and partnerships to amplify adoption and momentum.

Skills

Business marketing

Partner marketing

Campaign management

Crypto familiarity

Excellent writing

Tools

AI automation

Job description

Monad Foundation is seeking a Business Marketing Lead to drive co-marketing and joint go-to-market efforts with key integrations. You will collaborate across GTM and creative teams and liaise with external marketing partners to uncover opportunities and build high-quality campaigns.

You will own campaign design from brief to launch, crafting memorable messaging, case studies, blogs, and activations that demonstrate Monad’s adoption and momentum for enterprise audiences.