Strategic Marketing Lead, Student Affairs

University of North Carolina - Charlotte; Charlotte (NC); Sur place; USD 54 000 - 61 000; Plein temps

Résumé du poste

University of North Carolina - Charlotte is seeking an Assistant Director of Marketing to develop campaigns promoting the Division of Student Affairs, coordinating with campus partners to support student success. The role advances branding across facilities, programs, services, and events and requires collaboration with the Student Affairs Marketing and Communications team.

The position emphasizes strategic content across editorial, print, digital, web, photography, and video; and it values

Qualifications

• Bachelor's degree in marketing, communications, or journalism or related field.
• Preferred experience includes marketing programs and services to college students in a university setting.
• Web content management in Drupal or WordPress.
• Social media, video production, and Adobe Creative Cloud experience.
• Ability to manage multiple projects in a deadline-driven environment and collaborate with campus partners.

Responsabilités

• Develop and run marketing and communications campaigns promoting the Division of Student Affairs facilities, programs, services, and events.
• Plan and execute creative campaigns with consistent content across editorial, print, digital, web, photography, and video platforms.
• Advise on and produce social media strategy and content.
• Coordinate with in-house designers on print and digital assets following branding standards (AP Style).
• Manage multiple projects in a deadline-driven environment and participate in committees supporting student success.

Connaissances

Marketing programs to students

Social media

Video production

Adobe Creative Cloud

Content planning & strategy

Formation

Bachelor's degree in related field

Marketing/communications/journalism preferred

Outils

Drupal

WordPress

Adobe Creative Cloud

Description du poste

University of North Carolina - Charlotte is seeking an Assistant Director of Marketing to develop campaigns promoting the Division of Student Affairs, coordinating with campus partners to support student success. The role advances branding across facilities, programs, services, and events and requires collaboration with the Student Affairs Marketing and Communications team.

The position emphasizes strategic content across editorial, print, digital, web, photography, and video; and it values