Development Marketing Strategist

University of North Carolina at Chapel Hill; Chapel Hill (NC); On-site; USD 55,000 - 60,000; Full time

Job summary

University of North Carolina at Chapel Hill is hiring a Development Marketing Strategist. The role plans and carries out integrated marketing initiatives that advance the university's institutional priorities and strengthen its brand, acting as the day-to-day marketing partner for a portfolio of campus units such as academic schools, institutes, and centers.

The strategist reports to the Director of Development Marketing within University Communications and Marketing.

Qualifications

• A bachelor's degree in a discipline related to the assignment, or an equivalent combination of training and experience.
• Preferred experience includes working on a fundraising team with donor engagement, solicitation, and stewardship strategies, using Basecamp project management software, managing departmental budgets, and working with agencies.

Responsibilities

• Serve as the day-to-day marketing partner for a portfolio of campus units, offering strategic guidance, project management, and executional support.
• Translate marketing strategy into coordinated plans, timelines, deliverables, and measurable outcomes across paid, owned, and earned channels, working with other University Communications and Marketing teams.
• Manage multiple concurrent projects while coordinating internal and external resources and building relationships with campus stakeholders.
• Help develop and refine standard marketing processes that make the team's work more efficient and consistent.

Skills

Strategic marketing guidance

Project management

Execution support

Education

Bachelor's degree in a related discipline

Tools

Basecamp

Job description

University of North Carolina at Chapel Hill is hiring a Development Marketing Strategist. The role plans and carries out integrated marketing initiatives that advance the university's institutional priorities and strengthen its brand, acting as the day-to-day marketing partner for a portfolio of campus units such as academic schools, institutes, and centers. The strategist reports to the Director of Development Marketing within University Communications and Marketing.

Highlights

• Serve as the day-to-day marketing partner for a portfolio of campus units, offering strategic guidance, project management, and executional support.
• Translate marketing strategy into coordinated plans, timelines, deliverables, and measurable outcomes across paid, owned, and earned channels, working with other University Communications and Marketing teams.
• Manage multiple concurrent projects while coordinating internal and external resources and building relationships with campus stakeholders.
• Help develop and refine standard marketing processes that make the team's work more efficient and consistent.
• A bachelor's degree in a discipline related to the assignment, or an equivalent combination of training and experience, is required.
• Preferred experience includes working on a fundraising team with donor engagement, solicitation, and stewardship strategies, using Basecamp project management software, managing departmental budgets, and working with agencies.
• Hiring range of $55,000 to $60,000 for a full-time, permanent position in Chapel Hill, North Carolina.