Strategic Marketing Lead Texas

TEGNA, Inc.; Texas; On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical plan options

Dental and eye care coverage

Fertility, surrogacy and adoption aid

Disability and life insurance

401(k) match

Telehealth doctor visits

Therapy sessions

Paid Time Off

Paid holidays

Job summary

TEGNA Inc. in Texas is seeking a Strategic Marketing Lead to partner with the Regional Marketing Director. You will drive integrated campaigns across Production, Paid Media, Social, CRM and Lifecycle, shaping strategy into actionable plans and timelines.

You will coordinate across stations, manage budgets, and ensure on-brand execution while measuring performance to optimize future initiatives in a fast-paced, 24/7 news environment.

Qualifications

• 5–7 years in marketing, integrated campaign management or brand strategy.
• Proven ability to lead integrated campaigns across multiple markets and channels.
• Outstanding written and verbal communications skills.
• Strong campaign planning, prioritization and project management.
• Familiarity with audience research, ratings, digital analytics and performance measurement.
• Willingness to travel to markets within the portfolio.

Responsibilities

• Develop the campaign brief translating RMD strategy into an integrated plan with objectives, target audiences, key messages, channel mix and success metrics.
• Own the regional campaign calendar and integrated delivery timeline; ensure campaigns are planned, resourced and launched on time.
• Lead campaign development and execution across Production, Paid, Social, CRM, Lifecycle and other capabilities.
• Direct Marketing Specialist to initiate campaign setup in monday.com with complete boards.
• Collaborate with Production through creative development, bringing audience, brand, and business context.
• Maintain on-brand, on-message assets built to perform.
• Drive clarity and prioritization across a portfolio of campaigns; escalate conflicts to the RMD as needed.

Skills

Integrated campaigns

Brand strategy

Stakeholder management

Written and verbal communications

Campaign planning

Project management

monday.com

Asana

Analytics

Market research

Education

Bachelor's degree or equivalent experience

Tools

monday.com

Asana

Job description

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Strategic Marketing Lead Texas

Overview

The Marketing Lead is the primary strategic partner to the Regional Marketing Director in Texas (RMD) and drives marketing execution across the full ecosystem of centralized capabilities: Production, Paid Media, Social, CRM and Lifecycle. This role translates strategy into integrated campaign plans, owns the campaign calendar, and is the day-to-day marketing contact for station leadership across the portfolio. This person excels at navigating complexity, building stakeholder trust, and leading integrated work across multiple teams and markets.

Strategic & Campaign Leadership

• Develop the campaign brief for each initiative — translating RMD strategy into an integrated plan with clear objectives, target audiences, key messages, channel mix and success metrics — and submit to the RMD for approval before execution begins.
• Own the regional campaign calendar and integrated delivery timeline; ensure all campaigns are planned, resourced and launched on time and to spec.
• Lead campaign development and execution, coordinating across Production, Paid, Social, CRM, Lifecycle and other centralized capabilities.
• Direct Marketing Specialist to initiate campaign setup in monday.com; confirm boards are complete with the right assignments, timelines and deliverables.
• Collaborate with Production through the creative development process — bring the audience, brand, and business context to concept development and scripting.
• Hold creative and strategic standards across all campaign deliverables; ensure every asset is on-brand, on-message, and built to perform.
• Drive clarity and prioritization across a complex portfolio of concurrent campaigns; make informed trade‑offs and elevate strategic conflicts to the RMD as needed.

Station Partnership & Communications

• Serve as the day‑to‑day marketing partner to station general managers, news directors and content leaders across the region.
• Communicate campaign plans, status, and results clearly to station stakeholders; manage expectations, align on priorities and surface issues early.
• Maintain the continuity and market context that allow centralized teams to move fast and with credibility in each market.

Campaign Performance & Team Development

• Establish measurement frameworks for campaigns; track and report performance against objectives for the RMD and station leadership.
• Apply audience data, ratings, digital analytics and market feedback to sharpen campaign strategy; translate performance patterns into recommendations that improve future planning and strengthen the team's overall approach.
• Model campaign management discipline, strategic thinking and stakeholder communications; raise the overall capability and consistency of the marketing team.

Requirements:

• 5–7 years in marketing, integrated campaign management or brand strategy — media, broadcast or a fast‑moving content environment strongly preferred.
• Proven ability to lead integrated campaigns across multiple markets, channels and stakeholder groups simultaneously.
• Outstanding written and verbal communications skills; comfortable translating complex strategy into clear stakeholder‑ready messaging and creative briefs.
• Strong command of campaign planning, prioritization and project management; experience with monday.com, Asana or similar platforms.
• Demonstrated ability to coordinate across paid media, social, CRM, content and other marketing channels toward shared campaign outcomes.
• Familiarity with audience research, ratings, digital analytics and performance measurement in a media or broadcast context.
• Comfortable operating in a 24/7 news‑driven environment with fast‑moving priorities, breaking news demands and tight timelines.
• Must be willing to travel to markets within the portfolio when needed.
• Bachelor's degree in marketing, communications, journalism or a related field, or equivalent professional experience.

Benefits

• Two medical plan options for full and part‑time employees through Blue Cross Blue Shield of Texas
• Access to dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 1% – 80% of their pay on a pre‑tax basis to TEGNA’s 401(k)
• 100% match from the company on contributions up to 4% of pay
• Nine free virtual doctor’s appointments with a physician through Teladoc
• 12 free annual therapy sessions with a licensed clinician through Spring Health
• Paid Time Off (PTO) benefit
• Nine paid holidays per year

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]

Recruiting Fraud Alert

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.