Strategic Marketing Lead: Health & Medical Compression

Essity North America Inc.; Charlotte (NC); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k) with employer match

PTO with paid holidays

Scholarship program for children ofEss

Health insurance

Job summary

Essity North America Inc. in Charlotte is seeking an experienced marketing leader to grow its Health & Medical Compression portfolio in the US. The role combines product and brand leadership to defend market leadership and to clarify positioning and strategy for retention and new customer adoption.

The ideal candidate will lead a team of 3 marketers, manage A&P budget, and work across functions to drive data-driven initiatives, craft compelling narratives, and engage industry events.

Qualifications

• Bachelor’s degree
• Demonstrated 5-year work experience in marketing at consumer goods or healthcare organization.

Responsibilities

• Owner of Health & Medical Compression therapy profit and loss, strategy development and execution resulting in profitable market share development.
• Invests and manages a team of 3 marketers.
• Manage A&P budget, analyze ROI effectiveness of initiatives across 5Ps, execute corrective actions
• A data-driven approach to marketing, demonstrating strong analytical skills as well as passion for product analysis, competitive analysis, and market dynamics
• Develop compelling narratives and value propositions
• Drive company positioning and messaging through developing relationships at industry events and professional associations.
• Excellent collaborator and communicator aligning forward movement across departments on product and marketing strategies
• Identifies and supports generation of required clinical evidence for allocated product range and therapy areas
• Partners with education partners in ensuring brands are leading in health care professional education.
• Provides product development and brand communication feedback to the global brand strategy

Skills

Marketing leadership

5+ years marketing

Budget management

Data-driven

Healthcare/consumer goods

Education

Bachelor’s degree

Tools

MS Office

Job description

Essity North America Inc. in Charlotte is seeking an experienced marketing leader to grow its Health & Medical Compression portfolio in the US. The role combines product and brand leadership to defend market leadership and to clarify positioning and strategy for retention and new customer adoption.

The ideal candidate will lead a team of 3 marketers, manage A&P budget, and work across functions to drive data-driven initiatives, craft compelling narratives, and engage industry events.