Growth-Focused Digital Marketing Activation Lead

Essity North America Inc.; Charlotte (NC); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

Paid holidays

Scholarship program for children ofEss

Vision/Dental benefits

Job summary

Essity North America Inc. is seeking a Digital Marketing Activation Manager to lead strategic digital marketing initiatives for assigned therapy brand areas and execute integrated campaigns across websites, email, social, and marketing automation.

The ideal candidate will reside in the Charlotte, NC or Philadelphia, PA area and bring 5+ years of experience driving multi-channel digital programs, optimizing performance, and collaborating with internal teams and external agencies.

Qualifications

• 5+ years of digital marketing experience leading integrated campaigns.
• Expertise in website strategy, SEO, and content optimization.
• Hands-on experience with marketing automation and CRM platforms.
• Experience with email marketing programs, audience segmentation, and A/B testing.
• Deep understanding of organic and paid social media strategy.

Responsibilities

• Plan and execute integrated digital marketing campaigns across channels.
• Develop website strategy, governance, and SEO guidance.
• Lead email marketing strategy, campaigns, and customer journeys.
• Manage marketing automation platforms and workflows.
• Shape social media strategy and optimize performance.
• Analyze data and report on campaign performance.
• Oversee relationships with agencies and vendors.

Skills

Digital marketing

Website strategy

SEO

Email marketing

Social media

Marketing automation

Tools

HubSpot

ClickDimensions

CRM

Asana

Job description

Essity North America Inc. is seeking a Digital Marketing Activation Manager to lead strategic digital marketing initiatives for assigned therapy brand areas and execute integrated campaigns across websites, email, social, and marketing automation.

The ideal candidate will reside in the Charlotte, NC or Philadelphia, PA area and bring 5+ years of experience driving multi-channel digital programs, optimizing performance, and collaborating with internal teams and external agencies.