Strategic Marketing Lead for Land & Real Estate Growth

Wingert Land Services, Inc.; Mankato (MN); On-site; USD 65,000 - 90,000; Full time

Job summary

Wingert Land Services, Inc. in Mankato, MN, seeks a Senior Marketing Specialist to shape marketing strategy and own campaigns that drive client relationships and land sales.

You’ll work with leadership, our creative and operations teams, and land specialists to plan, write, publish, and review performance. The ideal candidate has a proven ability to develop ideas and execute campaigns from start to finish, and to use data to improve results.

Qualifications

• Bachelor’s degree in marketing, communications, or related field or 5+ years marketing experience.
• Proven track record of developing ideas and executing campaigns with measurable results.
• Hands-on experience with social media marketing, SEO, paid search and paid social, email marketing, and website content management.
• Familiarity with social media management, email marketing, and project management tools.
• Comfort using marketing data to make decisions; experience with GA4, KPI tracking, and A/B testing.
• Excellent writing, editing, and communication skills.
• Initiative, judgment, creativity, and audience-focused storytelling.
• Collaborative leadership and ability to build relationships across teams and partners.
• Strong organization and attention to detail across multiple projects.

Responsibilities

• Develop and execute an annual marketing plan with leadership input.
• Own our social media strategy across organic and paid channels; create content ideas, scripts, captions, and assets.

Skills

Social media marketing

SEO

Paid search & paid social

Email marketing

Website content management

Data-driven decisions

Written communication

Cross-functional collaboration

Project management

Education

Bachelor’s degree in marketing, communications, or related field

5+ years marketing experience (relevant)

Tools

Google Analytics (GA4)

Google Ads

Meta Ads

Job description

Wingert Land Services, Inc. in Mankato, MN, seeks a Senior Marketing Specialist to shape marketing strategy and own campaigns that drive client relationships and land sales.

You’ll work with leadership, our creative and operations teams, and land specialists to plan, write, publish, and review performance. The ideal candidate has a proven ability to develop ideas and execute campaigns from start to finish, and to use data to improve results.