Senior Marketing Specialist

Wingert Land Services, Inc.; Mankato (MN); Presencial; USD 65 000 - 90 000; Tempo integral

Resumo da oferta

Wingert Land Services, Inc. in Mankato, MN, seeks a Senior Marketing Specialist to shape marketing strategy and own campaigns that drive client relationships and land sales.

You’ll work with leadership, our creative and operations teams, and land specialists to plan, write, publish, and review performance. The ideal candidate has a proven ability to develop ideas and execute campaigns from start to finish, and to use data to improve results.

Qualificações

• Bachelor’s degree in marketing, communications, or related field or 5+ years marketing experience.
• Proven track record of developing ideas and executing campaigns with measurable results.
• Hands-on experience with social media marketing, SEO, paid search and paid social, email marketing, and website content management.
• Familiarity with social media management, email marketing, and project management tools.
• Comfort using marketing data to make decisions; experience with GA4, KPI tracking, and A/B testing.
• Excellent writing, editing, and communication skills.
• Initiative, judgment, creativity, and audience-focused storytelling.
• Collaborative leadership and ability to build relationships across teams and partners.
• Strong organization and attention to detail across multiple projects.

Responsabilidades

• Develop and execute an annual marketing plan with leadership input.
• Own our social media strategy across organic and paid channels; create content ideas, scripts, captions, and assets.

Conhecimentos

Social media marketing

SEO

Paid search & paid social

Email marketing

Website content management

Data-driven decisions

Written communication

Cross-functional collaboration

Project management

Formação académica

Bachelor’s degree in marketing, communications, or related field

5+ years marketing experience (relevant)

Ferramentas

Google Analytics (GA4)

Google Ads

Meta Ads

Descrição da oferta de emprego

For 50 years, Wingert Land Services has helped landowners in southern Minnesota buy and sell farmland, rural property, and transitional land through listings and auctions. Founded by Chuck Wingert and based in Mankato, we’re now expanding regionally and building a marketing team to match.

We’re looking for a Senior Marketing Specialist who wants to shape our marketing and grow alongside us. This is an opportunity to bring your ideas, take ownership of campaigns, and see your work contribute to new client relationships and property sales.

You’ll work directly with company leadership, our creative team, operations team, and land specialists to set our marketing direction and carry the work through planning, writing, publishing, and performance review. You’ll be a great fit if you have the skills to execute at a high level, the initiative to keep improving, and you enjoy developing a strategy, getting the details right, and moving ideas into action.

What You’ll Do

You’ll lead the strategy and direction of our marketing, with a team behind you to help bring it to life. Our Creative Producer, Senior Graphic Designer, and Executive Operations Coordinator share in creative production and coordination, so you can focus on planning, messaging, and results.

• Develop and execute an annual marketing plan with our leadership team. Set priorities, bring forward campaign ideas, and carry them out.
• Own our social media strategy across organic and paid channels. Develop content ideas, scripts, and captions, coordinate creative assets, and manage scheduling, publishing, and audience response.
• Manage our digital advertising. Set campaign goals, review performance, oversee delivery, and recommend improvements.
• Lead content for our newsletter, email campaigns, website articles, and landowner education. Write, edit, and publish with input from our land specialists.
• Own our website’s content and creative direction. Keep information current and improve how visitors learn about our services and properties.
• Coordinate and approve listing and auction marketing across brochures, direct mail, photography, video, email, social media, print, and advertising with our operations team and agents.
• Collaborate and guide our creative team. Partner with our Creative Producer and Senior Graphic Designer on creative direction, standards, priorities, approvals, and deadlines, and keep our brand consistent across company materials, signage, and agent templates.
• Lead marketing for events, sponsorships, partnerships, and educational webinars.
• Track campaign analytics and advise our leadership team on performance and recommended changes.
• Build repeatable processes, organize marketing files and templates, and test new ideas that improve results or how the team works.

What We’re Looking For

We’re looking for an experienced marketing professional who can produce results. Titles and years matter less to us than what you’ve built, what you learned, and the impact your work has had.

• Bachelor’s degree in marketing, communications, or a related field, or five or more years of marketing experience, preferred. Experience that includes leading campaigns from start to finish.
• Proven record of developing marketing ideas and carrying them through execution, with examples of your work, your role, and the results.
• Hands‑on experience with social media marketing, SEO, paid search and paid social (Google Ads and Meta Ads), email marketing, and website content management.
• Familiarity with social media management, email marketing, and project management platforms.
• Comfort using marketing data to make decisions, with experience in Google Analytics (GA4), KPI and conversion tracking, and A/B Testing.
• Excellent writing, editing, and communication skills, with the ability to make information engaging and easy to understand.
• Initiative, sound judgment, and creativity, with an eye for opportunities and the ability to connect ideas to the audience and response you want.
• Collaborative leadership, including communicating expectations, welcoming feedback, and building productive relationships with the creative team, agents, leadership, and outside partners.
• Strong organization and attention to detail when managing multiple projects, approvals, and deadlines.
• Curiosity about agriculture, land, and real estate. Industry experience is a plus but not required.

Why Join Us

• Your ideas have a place here. You’ll work directly with our leadership team, with opportunities to share ideas, help make decisions, and see your work put into action.
• Help shape what comes next. We’re improving how we plan, create, and deliver our marketing. You’ll help guide these efforts and how they support our clients and team.
• Collaborate with a team. Our Creative Producer, Senior Graphic Designer, and Operations team give you skilled partners to bring your ideas to life.
• Work connected to people and land. Our clients include families selling a farm, landowners planning for the future, and buyers looking for the right property.
• Rooted in the community. Based in Mankato, MN, you’ll join a company built on longstanding relationships with clients, area businesses, and the communities we serve across the region.
• A path to leadership. As the company expands and you deliver results, this role has potential to develop into a broader marketing leadership position, with opportunities to build and lead a team.
• Client-First MindsetEvery farm and every family matters. We treat each transaction with care and respect.
• Team-OrientedWe collaborate closely and share ideas to provide comprehensive support.
• Innovative & ProfessionalWe combine fresh ideas with proven expertise and use the best tools and strategies to guide our clients with confidence.
• Community RootedWe proudly support local schools, events, and agriculture, investing in the future of our region.

Our company has five decades of experience serving landowners in southern Minnesota and a growing future. You’ll have the opportunity to bring new ideas, take ownership of your work, and help shape where we go next.