Strategic Marketing Lead – Growth & Insights

Dow Chemical; Bedford (NH); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Market-competitive pay

Total rewards program

Employee stock purchase program

Job summary

Dow is seeking a Senior Marketing Specialist to drive demand generation and channel effectiveness across digital and traditional channels. You will partner with Strategic and Field Marketing Managers to translate segment strategy into actionable plans and build market insights to support margin expansion.

This role requires a bachelor’s degree and at least three years of relevant experience; US work authorization is required. Relocation not available; travel may be required.

Qualifications

• Bachelor's degree or military equivalence at or above U.S. E5 or Canadian ranking.
• Minimum 3 years of relevant working experience.
• Ability to work legally in the United States; no visa sponsorship available.

Responsibilities

• Drive effective deployment across digital and traditional channels to maximize reach, engagement, and demand generation.
• Ensure strong communication, enablement, and support tools to drive channel effectiveness and growth.
• Partner with Strategic and Field Marketing Managers to translate segment strategy into actionable plans.
• Build understanding of competitive dynamics, market pricing, and formulation value to support margin expansion and volume growth.
• Partner with TS&D to prioritize and advance key portfolio projects with broad market opportunities.
• Support planning, execution, and development of commercial-ready outputs and materials.
• Establish credibility as a go-to resource for market intelligence and trends within the organization.

Skills

Market Research

Market Analysis

Cross Functional Team Leadership

Innovation Management

Value Propositions

Education

Bachelor's degree or military equivalent

Job description

Dow is seeking a Senior Marketing Specialist to drive demand generation and channel effectiveness across digital and traditional channels. You will partner with Strategic and Field Marketing Managers to translate segment strategy into actionable plans and build market insights to support margin expansion.

This role requires a bachelor’s degree and at least three years of relevant experience; US work authorization is required. Relocation not available; travel may be required.