Strategic Marketing Lead - Growth & Insights

Dow Chemical; DeKalb (IL); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Base pay + bonus

Wellbeing benefits

Employee stock purchase program

Parental leave and family support

Job summary

Dow is seeking a Senior Marketing Specialist to lead go-to-market efforts and drive demand across digital and traditional channels. You will translate segment strategy into actionable plans and partner with Strategic and Field Marketing Managers to accelerate growth.

You will build market insights and collaborate across teams to expand margins and market share while supporting portfolio projects and key initiatives. Dow offers comprehensive benefits and relocation support where applicable.

Qualifications

• Bachelor’s degree or military degree equivalence at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
• A minimum of 3 years of relevant working experience.
• A minimum requirement for U.S. based positions is the ability to work legally in the United States. No visa sponsorship/support is available.

Responsibilities

• Drive effective deployment across digital and traditional channels to maximize reach, engagement, and demand generation.
• Ensure strong communication, enablement, and support tools are in place to drive channel effectiveness and growth.
• Partner closely with Strategic and Field Marketing Managers to translate segment strategy into actionable plans.
• Build strong understanding of competitive dynamics, market pricing, and formulation value to support margin expansion and volume growth.
• Partner with TS&D to prioritize and advance key portfolio projects, with emphasis on broad market opportunities.
• Support planning, execution, and development of commercial-ready outputs and materials.
• Establish credibility as a go-to resource for market intelligence and trends within the organization.

Skills

Market Research

Market Analysis

Cross Functional Team Leadership

Innovation Management

Value Propositions

Education

Bachelor's degree

Job description

Dow is seeking a Senior Marketing Specialist to lead go-to-market efforts and drive demand across digital and traditional channels. You will translate segment strategy into actionable plans and partner with Strategic and Field Marketing Managers to accelerate growth.

You will build market insights and collaborate across teams to expand margins and market share while supporting portfolio projects and key initiatives. Dow offers comprehensive benefits and relocation support where applicable.