Marketing Lead: Energy Efficiency Programs

APTIM Corp.; Northern (KY); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Paid holidays and vacation

Job summary

APTIM Corp. is seeking a Marketing Lead for Energy Efficiency Programs to guide strategy and execution across multiple campaigns. You will work with program leadership, SMEs, and partners to translate objectives into impactful marketing plans, campaigns and content.

The role requires strong PM and communications skills, experience with marketing automation, CRM tools, and Adobe Creative Suite, with occasional travel for team meetings. This position is remote-friendly in the United States.

Qualifications

• Bachelor’s degree or higher in marketing, communications, business or related field.
• 5+ years of progressively responsible marketing, communications, or program/project management experience.
• Demonstrated ability to develop and execute marketing and communications strategies.
• Experience working cross-functionally with internal stakeholders, vendors, or clients to deliver marketing solutions.
• Strong project management skills with the ability to manage multiple projects and deadlines.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Proven ability to develop clear messaging and review the work of others.
• Experience analyzing marketing performance and applying insights to improve campaigns.
• Strong problem-solving abilities and ability to resolve marketing implementation challenges.
• Detail-oriented with strong organizational and time-management skills.

Responsibilities

• Lead the development and execution of marketing and communications strategies for assigned energy programs and campaigns.
• Partner with Marketing Managers, leadership, SMEs, partners, and vendors to translate objectives into actionable plans.
• Serve as the day-to-day marketing lead for campaigns and programs, coordinating internal and external resources.
• Lead campaigns from strategy and creative brief through development, review, launch, measurement, and optimization.
• Develop campaign briefs detailing audience, objectives, key messages, channels, deliverables, schedules and success metrics.
• Manage marketing workflows and creative requests to ensure timely delivery within scope.
• Coordinate shared resources across campaigns, identifying priorities and capacity needs.
• Review and approve marketing materials with internal and external stakeholders.
• Develop and review content across digital, social, web, email, print, and presentations.
• Ensure materials comply with brand standards, accessibility, and regulatory requirements.
• Apply insights from customer data and performance results to inform recommendations.
• Track campaign performance and ROI where applicable; adjust strategies accordingly.
• Coordinate budgets and identify resource concerns for leadership and managers.
• Build strong relationships with teams, partners, and vendors to enable delivery.
• Support client meetings with strategy, recommendations and performance insights.
• Identify risks and develop mitigation plans with program leadership.
• Guide and mentor Marketing Specialists to improve quality and consistency across programs.
• Share best practices and innovative approaches across the Energy Transition team.
• Commit to a collaborative, high-performing work culture; maintain confidentiality and integrity.

Skills

Marketing strategy

Project management

Cross-functional collaboration

Campaign management

Communications

Budget management

Data-driven decision making

Marketing automation tools

Social media management

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Microsoft Office

CRM systems

Adobe Creative Suite

Marketing automation tools

Social media platforms

Web analytics tools

Job description

APTIM Corp. is seeking a Marketing Lead for Energy Efficiency Programs to guide strategy and execution across multiple campaigns. You will work with program leadership, SMEs, and partners to translate objectives into impactful marketing plans, campaigns and content.

The role requires strong PM and communications skills, experience with marketing automation, CRM tools, and Adobe Creative Suite, with occasional travel for team meetings. This position is remote-friendly in the United States.