Strategic Marketing Lead: Data-Driven Growth

Fisher Investments; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Fisher Investments is seeking a Marketing Lead to develop, execute and optimize integrated campaigns that boost brand awareness, generate qualified leads and support business growth. You will work with marketing, sales, creative, digital and analytics teams to drive impact across channels.

The ideal candidate balances strategic thinking with analytic rigor, managing campaigns from concept to measurement and optimization, while ensuring compliance with financial-services standards.

Qualifications

• Marketing experience in financial services or regulated industries is preferred.
• Experience in a management or supervisory role is required.
• Bachelor's degree in Marketing, Business, Communications or related field is preferred.
• Experience managing multi-channel marketing campaigns and translating data into actionable recommendations.
• Strong written and verbal communication skills are essential.
• Excellent project management and organizational abilities are needed.
• Experience with CRM, marketing automation, analytics and digital marketing platforms.
• Ability to collaborate effectively with cross-functional teams.

Responsibilities

• Develop and execute integrated marketing campaigns across digital, email, paid media, content and other channels.
• Manage marketing projects from strategy through launch, optimization and reporting.
• Analyze campaign performance, customer behavior and market trends to identify growth opportunities.
• Monitor KPIs, leads, conversion rates, engagement and ROI.
• Collaborate with internal teams to develop compelling marketing content and materials.
• Coordinate with cross-functional teams to ensure campaigns meet deadlines and objectives.
• Conduct market and competitor research to identify trends and opportunities.
• Support audience segmentation, targeting and personalization initiatives.
• Test and optimize campaigns, messaging and landing pages.
• Lead multiple projects while maintaining quality and timelines.
• Present results and strategic recommendations to leadership.
• Ensure communications align with brand standards and regulations.
• Stay updated on marketing technologies and best practices.

Skills

Marketing experience

Leadership

Analytical skills

Communication

Project management

CRM and marketing automation

Data-driven decisions

Collaboration

Detail-oriented

Ownership of projects

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM systems

Marketing automation platforms

Google Analytics

A/B testing tools

Job description

Fisher Investments is seeking a Marketing Lead to develop, execute and optimize integrated campaigns that boost brand awareness, generate qualified leads and support business growth. You will work with marketing, sales, creative, digital and analytics teams to drive impact across channels.

The ideal candidate balances strategic thinking with analytic rigor, managing campaigns from concept to measurement and optimization, while ensuring compliance with financial-services standards.