Marketing Lead

Fisher Investments; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Fisher Investments is seeking a Marketing Lead to develop, execute and optimize integrated campaigns that boost brand awareness, generate qualified leads and support business growth. You will work with marketing, sales, creative, digital and analytics teams to drive impact across channels.

The ideal candidate balances strategic thinking with analytic rigor, managing campaigns from concept to measurement and optimization, while ensuring compliance with financial-services standards.

Qualifications

• Marketing experience in financial services or regulated industries is preferred.
• Experience in a management or supervisory role is required.
• Bachelor's degree in Marketing, Business, Communications or related field is preferred.
• Experience managing multi-channel marketing campaigns and translating data into actionable recommendations.
• Strong written and verbal communication skills are essential.
• Excellent project management and organizational abilities are needed.
• Experience with CRM, marketing automation, analytics and digital marketing platforms.
• Ability to collaborate effectively with cross-functional teams.

Responsibilities

• Develop and execute integrated marketing campaigns across digital, email, paid media, content and other channels.
• Manage marketing projects from strategy through launch, optimization and reporting.
• Analyze campaign performance, customer behavior and market trends to identify growth opportunities.
• Monitor KPIs, leads, conversion rates, engagement and ROI.
• Collaborate with internal teams to develop compelling marketing content and materials.
• Coordinate with cross-functional teams to ensure campaigns meet deadlines and objectives.
• Conduct market and competitor research to identify trends and opportunities.
• Support audience segmentation, targeting and personalization initiatives.
• Test and optimize campaigns, messaging and landing pages.
• Lead multiple projects while maintaining quality and timelines.
• Present results and strategic recommendations to leadership.
• Ensure communications align with brand standards and regulations.
• Stay updated on marketing technologies and best practices.

Skills

Marketing experience

Leadership

Analytical skills

Communication

Project management

CRM and marketing automation

Data-driven decisions

Collaboration

Detail-oriented

Ownership of projects

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM systems

Marketing automation platforms

Google Analytics

A/B testing tools

Job description

Job Description

Marketing Lead

Job Summary

Fisher Investments is seeking a results-driven Marketing Lead to help develop, execute and optimize marketing initiatives designed to increase brand awareness, generate qualified leads and support business growth. This role will work closely with marketing, sales, creative, digital and analytics teams to execute integrated campaigns across multiple channels.

The ideal candidate is a strategic and analytical marketer who can balance creative thinking with data-driven decision-making and has experience managing campaigns from concept through execution and performance analysis.

Key Responsibilities

• Develop and execute integrated marketing campaigns across digital, email, paid media, content and other marketing channels
• Manage marketing projects and campaigns from initial strategy through launch, optimization and reporting
• Analyze campaign performance, customer behavior and market trends to identify opportunities for growth
• Monitor key performance indicators (KPIs), lead generation, conversion rates, engagement and return on marketing investment
• Partner with internal teams to develop compelling marketing content, messaging and promotional materials
• Coordinate with creative, digital, sales and other cross-functional teams to ensure campaigns are delivered on time and aligned with business objectives
• Conduct market and competitor research to identify trends and new opportunities
• Support audience segmentation, targeting and personalization initiatives
• Test and optimize marketing campaigns, messaging, landing pages and other customer touchpoints
• Manage multiple projects simultaneously while maintaining quality, accuracy and deadlines
• Present campaign results and strategic recommendations to leadership and key stakeholders
• Ensure marketing communications align with company brand standards and applicable financial-services regulations
• Stay current on emerging marketing technologies, platforms, trends and best practices

Qualifications

• Marketing experience, preferably in financial services, investment management, insurance, banking or another regulated industry
• Experience in a management, leadership, or supervisory role
• Bachelor's degree in Marketing, Business, Communications or a related field preferred
• Experience managing multi-channel marketing campaigns
• Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations
• Excellent written and verbal communication skills
• Strong project management and organizational abilities
• Experience with CRM, marketing automation, analytics and digital marketing platforms
• Ability to collaborate effectively with cross-functional teams
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment
• Demonstrated ability to take ownership of projects and drive them through completion

Preferred Skills

• Experience with paid digital advertising, email marketing and lead-generation campaigns
• Knowledge of Google Analytics, CRM platforms and marketing automation tools
• Experience with A/B testing, conversion-rate optimization and marketing analytics
• Familiarity with financial services and investment marketing
• Experience using data and customer insights to improve marketing performance

What We're Looking For

We're looking for a proactive marketing professional who is strategic, analytical, creative and results-oriented. The successful candidate will be comfortable working independently, collaborating across departments and using data to continuously improve marketing performance.

Company Description

For over 45 years Fisher Investments has helped investors achieve their financial goals by thinking and acting independently rather than following outdated industry practices. Our personalized approach, our total commitment to serving our clients and our investing experience make us unique in our industry.

About Fisher Investments
Fisher Investments was founded in 1979 and has expanded to Canada and to the UK, France, Spain, Italy, the Netherlands, Belgium, Denmark, Norway, Sweden, Japan and Australia through its affiliates. Fisher Investments currently manages $441 billion for investors worldwide and helps over 210,000 clients meet their financial goals.

As of 6/30/2026, Fisher Investments and its subsidiarie