Strategic Marketing Lead — Construction & Testing

Construction Material Testing; Laredo (TX); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

None

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website and search program, develop the qualifications library, and lead content with engineers for technical articles and case studies.

The role runs multi-channel campaigns (email, LinkedIn, events) and tracks results monthly, ensuring consistent branding and messaging across all public channels. AEC/Construction market experience is preferred.

Qualifications

• Minimum 5 years in B2B marketing, with 2+ years in the AEC/construction/engineering/industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy and has built proposals or qualifications packages for professional services pursuits.

Responsibilities

• Own the company website and search program, including analytics.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates.
• Produce the content calendar with engineers for technical articles and case material.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

AEC/Construction

Website analytics

CRM

Copywriting

Proposals

Content calendar

Tools

CRM

Google Analytics

Job description

Construction Material Testing is seeking a Marketing Manager to own the website and search program, develop the qualifications library, and lead content with engineers for technical articles and case studies.

The role runs multi-channel campaigns (email, LinkedIn, events) and tracks results monthly, ensuring consistent branding and messaging across all public channels. AEC/Construction market experience is preferred.